Just in littler over half a month comes the Chinese New Year 2015 and many global brands already planned their marketing campaigns to make use of this multicultural holiday, raising the brand awareness to Chinese audiences and generating more sales. For example, as China is becoming its mostRead More
Get ready for Chinese New Year Marketing: Joinville Launches China Premium Inventories, Cooperating with AdChina
At Joinville, we are so deep into programmatic advertising that we sometimes forget it’s a pretty complex area. IAB has made a great explainer video worth checking out if you feel acronyms like RTB, PMP and DSP are too many to keep track of.
Online ad fraud has emerged as one of the big threats to the online advertising eco system.
Impression fraud refers to online ad impressions which are generated using bots, without any human involvement. This in turn implies that a publisher gets revenue from the sold
Programmatic AND Multicultural: Joinville’s Niklas Nikolaidis Discusses The Need For Sophisticated Niche Audience Targeting
Niklas Nikolaidis is the VP of Sales & Business Development and founder of Joinville, a Stockholm-based niche audience buying platform operating globally.
Here Niklas gives an overview of Joinville’s proposition in Europe and North America, the software-as-a-service (SaaS) platform they are currently building and the
Last week, Joinville team was invited to attend one of the most popular digital advertising events in the Nordics: “All You Need to Know about Programmatic across the Nordics” which took place at the Bianchi Café & Cycles in Stockholm, hosted by AdForm.
AdForm has gathered some
On October 21-22, 2014 the Joinville team attended one of the biggest digital advertising events in Europe, Ad:Tech London, where many ad tech vendors, advertisers, agencies, ad networks and so on gathered and where industry leaders gave speeches about the latest and upcoming trends ofRead More
Finally, after a long warm and beautiful summer, is autumn coming to Europe. And with it comes a lot of marketing and advertising industry development – new campaigns, new trends and dynamics both on the client and agency sides.
Joinville’s hybrid business model of marrying programmatic advertising
On April 1st and 2nd, the Joinville team attended the biggest digital and retail event in the Nordic region, focusing on innovations and strategies in digital marketing, e-commerce and retail, Stockholm 2014 E-Commerce Exhibition.
Over those two exciting, educational and fun days, many e-Commerce and
— Reported from 1st China Advertising Technology Conference, Beijing
Hello marketers, summer is already over and it is time to get ready to the busy autumn. Well, we didn’t spend all the summer time on vacation, but went to China to attend the 1st China Online