Category: Online Marketing

Data-driven advertising

Real Time Bidding and What It Means For Marketing

Traditional methods of digital advertising have become inefficient and are beginning to be considered obsolete, which is probably an insight you already have had if you find yourself on our wonderful blog! Advertisers have grown tired of paying the same price per impression, as is the case for a CPM campaign. Advertisers and publishers are…
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March 17, 2019 0

Target Canadian Mobile Customers In And Around Retail Chains

Long before there was Google in Canada, there was retail. For everyone, except the die-hard Game of Thrones fans, winter is definitely o.v.e.r and Spring and Summer is coming. This is good news for the Canadian retail sector where customers will be coming to the stores en masse. No matter the reason, when buying a…
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May 2, 2016 0

Target Mobile Customers In And Around Retail Chains

Long before there was Google, there was retail. For everyone, except the die-hard Game of Thrones fans, winter is definitely o.v.e.r and Spring and Summer is coming. This is good news for the retail sector where customers will be coming to the stores en masse. No matter the reason, when buying a new dress for…
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May 2, 2016 0

Top 3 Reasons Why eSports Marketing Will Overtake Super Bowl Ads

Videogaming has officially graduated from nerd status into the big leagues of cool kid popularity and big brands are beginning to leverage its notoriety with eSports marketing. Many people don’t understand eSports or the mass appeal, and that’s understandable. If you do not enjoy gaming, it’s difficult to relate to a bunch of guys sitting…
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November 26, 2015 0

Google Announces New Programmatic Support for Native Advertising

Web advertising comes in many forms. While some are obvious, others are hiding in plain sight in hopes of luring in readers and ultimately converting leads. This is especially true of native advertising, a popular strategy that allows web marketers to plant marketing material masquerading as web content in a way that is subtle and…
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November 25, 2015 0

Connect With The Swedish Online Community @ Internet Dagarna

When it comes to connecting with Sweden’s growing online community, there’s no better event than Internet Dagarna, otherwise known as Internet Days. This action-packed two-day event is a must-do for anyone who wants to learn more about how Scandinavians work with the Internet in various ways. About Internet Dagarna Internet Dagarna was founded in 2009 by the Internet…
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November 23, 2015 0

You’ll Never Believe Why We Keep Falling For Viral Marketing

It’s happened to everyone: you’re scrolling down your social media feed, browsing status updates and images posted by your friends, only to notice a compelling headline implying something shocking about a favorite celeb or political candidate. Your curiosity piqued, you click on the article and begin to read, only to realize that there is absolutely…
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November 11, 2015 0

TubeMogul’s Programmatic Video Ads Transform AdTech

From its conceptualization in 2007, TubeMogul began as a video distribution tool for content creators and, over the years, has evolved into a brand advertiser with proprietary analytics tools designed to enable brands to develop sophisticated programmatic ad campaigns. By leveraging the power of the twentieth century living room audience and modernizing it for consumption…
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November 10, 2015 0

5 Tips for Performing Effective Multicultural Marketing Research

Postponing or avoiding the demographic population shifts that are occurring within consumer markets is a big mistake for corporate marketers who wish to capitalize on the rapidly growing multicultural market segments. Businesses that effectively market to various multicultural demographics will capitalize on the missed opportunities of their counterparts in the competitive economic climate. If your…
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November 3, 2015 0

Mundo – Global Users Map

Product Updates – Mundo Has Arrived! After over a year of planning, building, mapping, deploying and iterating, we finally launched our latest product last week – the vertical advertising platform Mundo. We are slowly onboarding more users (we started by inviting some partners, friends and even family members to start testing) to it as we…
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November 2, 2015 0