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Category: Online Marketing

Latin Women Trust Online Buzz More Than Ads…yeeess?

Multicultural Marketing Online Marketing

Latin Women Trust Online Buzz More Than Ads…yeeess?

Posted By Niklas Nikolaidis

eMarketer published a Sophia Mind study on Latin women media habits and decision-making and the study concludes that online buzz has a higher importance than ads when it comes to taking decisions.
I wonder why anyone would think that the online world works differently than

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What Language do Hispanics Respond More To Online? New Research Findings Show The Way.

Online Marketing

What Language do Hispanics Respond More To Online? New Research Findings Show The Way.

Posted By Niklas Nikolaidis

Not that much research is available about what language to use for effective online conversion. Portada tells about results from studies made by Yahoo! and Omni Direct on what language has proven more effective for Hispanic online sales. Read more..
Source: Portada

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Google Public Data Explorer Shows Percentage Foreign-Born Population By Country

Online Marketing

Google Public Data Explorer Shows Percentage Foreign-Born Population By Country

Posted By Niklas Nikolaidis

Google has added several new data sets to its Google Public Data Explorer and one of them is OECD Factbook 2009 and the subset “Percentage Foreign-born Population by country“. For a multicultural marketer this is a hygiene factor important√≠ssimo and comes in handy when senior

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Buxter money transfer service launches on Facebook – Micro money transfers add to the ethnic appeal of Facebook

Multicultural Marketing Online Marketing

Buxter money transfer service launches on Facebook – Micro money transfers add to the ethnic appeal of Facebook

Posted By Niklas Nikolaidis

At Joinville we often use Facebook in our client’s multicultural media campaigns due to the ease of use and the reach when it comes to finding ethnic communities across European markets. We’ve seen the ethnic communities usage of Facebook soar the last months and this

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Facebook group put pressure on Puma to launch US site in Spanish

Online Marketing

Facebook group put pressure on Puma to launch US site in Spanish

Posted By Niklas Nikolaidis

Want to see an actual example of where customer put pressure on global companies?
I’m a sneaker fan and being that includes that I own a couple (too many?) Puma shoes. Recently a Facebook group has started putting pressure on Puma to launch a

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Facebook users now over 400 Million – Your next multicultural customer will probably be there

Online Marketing

Facebook users now over 400 Million – Your next multicultural customer will probably be there

Posted By Niklas Nikolaidis

Facebook is celebrating their 6th birthday and at the same time announcing that they now have 400 million users on Facebook. If you haven’t done it already, make sure to position your products and brands on Facebook as we’ve seen before that the ethnic segments

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Google Improvement for Arabic Searches

Online Marketing

Google Improvement for Arabic Searches

Posted By Niklas Nikolaidis

The Arabic language can be tricky to work with when it comes to doing online SEO, marketing content and creatives online and offline, especially if all your computer settings are in Western alphabet and fonts. There are workarounds but we see that many search engine

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Hispanic Cyberstudy by AOL – Great insights on Hispanic Online Population

Online Marketing

Hispanic Cyberstudy by AOL – Great insights on Hispanic Online Population

Posted By Niklas Nikolaidis

AOL just published a study on online Hispanics and their characteristics and it’s a great resource if your are entering into Hispanic online marketing in the US market but also with conclusions and results valuable for any ethnic target group globally. They are also making

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Differences in ethnic online behavior between the US and European minorities

Online Marketing

Differences in ethnic online behavior between the US and European minorities

Posted By Niklas Nikolaidis

BizReport commented on a new study from Cornell Belcher and Brilliant Corners Research stating that only 42% of African-Americans and Hispanics use the Internet on a regular basis. What I’d like to do with this article is first raise some of my questions after looking

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