Online Marketing

Multicultural Marketing

Latin Women Trust Online Buzz More Than Ads…yeeess?

eMarketer published a Sophia Mind study on Latin women media habits and decision-making and the study concludes that online buzz […]

Online Marketing

What Language do Hispanics Respond More To Online? New Research Findings Show The Way.

Not that much research is available about what language to use for effective online conversion. Portada tells about results from […]

Online Marketing

Google Public Data Explorer Shows Percentage Foreign-Born Population By Country

Google has added several new data sets to its Google Public Data Explorer and one of them is OECD Factbook […]

Multicultural Marketing

Buxter money transfer service launches on Facebook – Micro money transfers add to the ethnic appeal of Facebook

At Joinville we often use Facebook in our client’s multicultural media campaigns due to the ease of use and the […]

Online Marketing

Facebook group put pressure on Puma to launch US site in Spanish

Want to see an actual example of where customer put pressure on global companies? I’m a sneaker fan and being […]

Online Marketing

Facebook users now over 400 Million – Your next multicultural customer will probably be there

Facebook is celebrating their 6th birthday and at the same time announcing that they now have 400 million users on […]

Online Marketing

Google Improvement for Arabic Searches

The Arabic language can be tricky to work with when it comes to doing online SEO, marketing content and creatives […]

Online Marketing

Hispanic Cyberstudy by AOL – Great insights on Hispanic Online Population

AOL just published a study on online Hispanics and their characteristics and it’s a great resource if your are entering […]

Online Marketing

Differences in ethnic online behavior between the US and European minorities

BizReport commented on a new study from Cornell Belcher and Brilliant Corners Research stating that only 42% of African-Americans and […]