Category: Quicktip

Data-driven advertising

Business Case for Cultural Diversity Research In Marketing – Impact on Bottom Line Numbers

Cultural Diversity in product research and company marketing is essential for widespread success but is harder to implement than we can imagine. Budget restraints, people resources or knowledge on multicultural marketing practices will always put a limit to how much a company can do. US Novartis wanted to reach it’s business goals of increasing sales…
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December 19, 2012 0

Ad World Desires [NEEDS] Multicultural Tech Talent

While reading a post on Ad Age about how the “Ad world needs more multicultural tech talent“ I started thinking about the endless possibilities multicultural ad people brings to n online advertising business like ours.”…It’s difficult enough for agencies and brands to compete with start ups for the brightest tech minds…it’s even harder when you’re…
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November 16, 2012 0