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ethnic culture

Multicultural Blog Multicultural Marketing Research

Looking Beyond Cultural Festivals in Ethnic Marketing

Posted By Rohit Chattopadhyay

Looking Beyond Cultural Festivals in Ethnic Marketing
In his now famous book, The Culture Code, Clotaire Rapaille explains how Nestlé used his help to start selling coffee in Japan. They contacted this French-American psychoanalyst and marketing consultant when Nestle was unsuccessful in making the Japanese

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native language

Multicultural Marketing Research

Bilingualism and the Emotional Intensity of Advertising Language

Posted By Niklas Nikolaidis

Back in 2008 (long time ago, we know) some researchers from the Rotterdam School of Management in the Netherlands conducted research on how advertising language and message perception is different depending on the language of the advertising creative and the language spoken by the receiver.
See below for

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marketing, mobile, ecommerce, multicultural marketing, adtech, free ebook, ebook, marketing tips

Research Telecom Uncategorized

Multicultural marketing research – Top European Telecom Companies

Posted By Stephanie Lindgren

In these multicultural marketing statistics, Joinville highlight market shares held by mobile operators among the multicultural audiences in the UK, Germany, Italy, Spain & France 2015.
Who are actually the favorite mobile network providers?
 
1. United Kingdom 

Sources: Joinville multicultural marketing campaigns data &

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multicultural marketing presentations

Multicultural Marketing Research

10 Brilliant Multicultural Marketing Presentations That Will Help You Understand Niche Marketing

Posted By Niklas Nikolaidis

So yeah. You’ve heard about multicultural marketing but kind of never realized the potential, right? That’s why your hard-working amigos at Joinville has compiled the best multicultural marketing presentations on Slideshare on hispanic, multicultural, ethnic, cultural and diversity marketing. (There is a lot more naming

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What makes Filipinos become successful celebrities in the US

Research

What makes Filipinos become successful celebrities in the United States

Posted By Joinville

The Philippines has a long history of population movement to the States. Never afraid of hard work, the first immigrants were manual workers, with later waves taking military roles. As the history of the Philippines changed through the mid-twentieth century, more immigrants had professional careers

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Marketing ethnique: Pourquoi adopter la technologie programmatique et Real Time Bidding?

Research

Marketing ethnique: Pourquoi adopter la technologie programmatique et Real Time Bidding?

Posted By Stephanie Lindgren

Durant ces dernières années, la programmatique et le Real Time Bidding ont transformés les pratiques du marketing en ligne. Ces technologies efficaces et efficientes ont agrandies l’échelle de l’ensemble de l’écosystème de la publicité en ligne. Au vue de la consommation croissante des médias numériques,

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TELECOM - diaspora France. Le saviez vous ?

Research

Marketing Ethnique: Parts de marché des opérateurs téléphoniques dans les diasporas en France

Posted By Stephanie Lindgren

Après une analyse de notre base de données internes recueillies à travers les campagnes que nous avons effectuées par le passé et de données de tiers. Il ressort que l’accès internet via les appareils mobiles est très répandue dans les diasporas de diverses communautés vivant

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foreign-born demographic Australia

Research

Australia’s foreign-born demographic, and why to market for them

Posted By Joinville

Australia has a predominantly white population, with over 90% of its residents classed as Caucasian and is the 52nd most populous country in the world. Around 89% of the country’s population is based in urban areas, and recent immigration figures have shown that European residents

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Live or Die? A Discussion on the Last-Click Attribution Model

Research

Live or die? A discussion about the last-click attribution model

Posted By Joinville

In the early days of web analytics, last-click attribution (or ‘LCA’) was all the rage. Website owners loved finding out where people reached their site from. LCA was a reliable tool for finding out which websites to partner up with, or for understanding more about

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