Category: Research

Data-driven advertising

Looking Beyond Cultural Festivals in Ethnic Marketing

Looking Beyond Cultural Festivals in Ethnic Marketing In his now famous book, The Culture Code, Clotaire Rapaille explains how Nestlé used his help to start selling coffee in Japan. They contacted this French-American psychoanalyst and marketing consultant when Nestle was unsuccessful in making the Japanese buy coffee. Rapaille soon discovered that the Japanese had no…
Read more


October 25, 2016 0

Bilingualism and the Emotional Intensity of Advertising Language

Back in 2008 (long time ago, we know) some researchers from the Rotterdam School of Management in the Netherlands conducted research on how advertising language and message perception is different depending on the language of the advertising creative and the language spoken by the receiver. See below for the presentation and the full PDF can be downloaded here.


April 28, 2016 0

Multicultural marketing research – Top European Telecom Companies

In these multicultural marketing statistics, Joinville highlight market shares held by mobile operators among the multicultural audiences in the UK, Germany, Italy, Spain & France 2015. [su_custom_gallery source=”media: 8573,8572,8571,8570,8569,8568″] Who are actually the favorite mobile network providers?   1. United Kingdom  Sources: Joinville multicultural marketing campaigns data & other 3rd party data from DSP’s Data Sample:…
Read more


September 22, 2015 0

10 Brilliant Multicultural Marketing Presentations That Will Help You Understand Niche Marketing

So yeah. You’ve heard about multicultural marketing but kind of never realized the potential, right? That’s why your hard-working amigos at Joinville has compiled the best multicultural marketing presentations on Slideshare on hispanic, multicultural, ethnic, cultural and diversity marketing. (There is a lot more naming we could have used but this blog post will not…
Read more


September 1, 2015 0

What makes Filipinos become successful celebrities in the United States

The Philippines has a long history of population movement to the States. Never afraid of hard work, the first immigrants were manual workers, with later waves taking military roles. As the history of the Philippines changed through the mid-twentieth century, more immigrants had professional careers or worked in technological industries. Much of the Filipino population…
Read more


April 30, 2015 0

Marketing ethnique: Pourquoi adopter la technologie programmatique et Real Time Bidding?

Durant ces dernières années, la programmatique et le Real Time Bidding ont transformés les pratiques du marketing en ligne. Ces technologies efficaces et efficientes ont agrandies l’échelle de l’ensemble de l’écosystème de la publicité en ligne. Au vue de la consommation croissante des médias numériques, les responsables de publicité encouragent les marques à déplacer leurs…
Read more


April 27, 2015 0

Marketing Ethnique: Parts de marché des opérateurs téléphoniques dans les diasporas en France

Après une analyse de notre base de données internes recueillies à travers les campagnes que nous avons effectuées par le passé et de données de tiers. Il ressort que l’accès internet via les appareils mobiles est très répandue dans les diasporas de diverses communautés vivant en France (Africaine, Maghrébine, Asiatiques & Turques). Parmi les opérateurs*…
Read more


April 1, 2015 0

Australia’s foreign-born demographic, and why to market for them

Australia has a predominantly white population, with over 90% of its residents classed as Caucasian and is the 52nd most populous country in the world. Around 89% of the country’s population is based in urban areas, and recent immigration figures have shown that European residents are decreasing in numbers as immigration alters the demographic of…
Read more


April 1, 2015 0

Live or die? A discussion about the last-click attribution model

In the early days of web analytics, last-click attribution (or ‘LCA’) was all the rage. Website owners loved finding out where people reached their site from. LCA was a reliable tool for finding out which websites to partner up with, or for understanding more about a customer base. Web savvy website owners could then use…
Read more


March 12, 2015 0

Why The Chinese Digital Advertising Market is Sexy

Happy New Year! The Joinville team hopes you all had a great holiday season and we wish you all the best in 2015! 2014 was a game changing year in many terms, such as the US dollar which got stronger while the oil price fell; Russia suffered from recession along with the economic war against…
Read more


January 6, 2015 0