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Category: Research

Top Reasons Why The Chinese Digital Advertising Market Is Sexy

Research

Why The Chinese Digital Advertising Market is Sexy

Posted By Magic Man

Happy New Year! The Joinville team hopes you all had a great holiday season and we wish you all the best in 2015!
2014 was a game changing year in many terms, such as the US dollar which got stronger while the oil price fell;

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Nollywood Nigerian Film Market

Research

Nollywood: The Nigerian Film Industry

Posted By Joinville

Nollywood, has made a huge name for itself and is currently the world’s second largest film industry, after Bollywood. It churns out an incredible rate of 50 low budget movies each week, and around 1500 a year. The movies can take as little as 10

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Multicultural Food: How Supermarkets can benefit from ethnic marketing

Research

Multicultural Food: How Supermarkets can benefit from ethnic marketing

Posted By Joinville

The Hispanic food and beverage sector of the retail market in the United States is set to top 9.5 billion dollars in 2014. This is a huge market sector that cannot be ignored by supermarkets and food retailers with a growth rate that tops mainstream demographics.

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industry-survey

Research

Multicultural Marketing Industry Survey 2014!

Posted By Dana Icikzone

LATEST UPDATE: Read all about the survey results and download the PDF report right here!
UPDATE: The survey is now closed for new entries, we’ll be publishing the results soon. Check the blog again later!
Joinville is right now running the multicultural marketing industry’s first

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japanese-american-compressor

Research

Multicultural Marketing: How to Target Overseas Japanese the Right Way?

Posted By Magic Man

Japan is well known for its innovation and success in the production of quality products as well as the ability to market them globally. On the other hand, Japanese consumers are considered for many brands and advertisers as well-educated, tech-savvy, brand-oriented loyal customers with high

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Multicultural Holiday: Guide to Multicultural Marketing on Vietnamese New Year (Tết)

Research

Multicultural Holiday: Guide to Multicultural Marketing on Vietnamese New Year (Tết)

Posted By Magic Man

In only less than two weeks, the most important multicultural holiday of the year Tết   (Vietnamese New Year) for Vietnamese would come. No matter if people live in Vietnam, or Vietnamese immigrants live in other countries, they would celebrate the arrival of spring on that

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ethnic-indians-shopping-UK

Research

Best Ways to Target UK Indians Efficiently With Multicultural Marketing Campaigns

Posted By Magic Man

If you have been to the UK, especially London, I am sure you should see many British Indians there. Today the population of these Indian-born people who migrated to the UK and those born in the UK with Indian descent already exceeds 1.6 million in

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tips on how to launch a multicultural campaign in australia

Research

Best Tips for Marketers to Launch Multicultural Marketing Campaigns in Australia

Posted By Magic Man

It is definitely not easy to find another country in the world like Australia that ethnic groups take really high percentage of the overall market. In 2013, statistics shows almost 27.7% of Australia´s 23 million people were born overseas (6.4 million), which represents a multicultural

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  • over 4 years ago
matbutik-mangkulturell

Research

Willys högsta lojaliteten för mataffärer bland mångkulturella grupper

Posted By Niklas Nikolaidis

Under Q4 2013 genomförde Joinville en studie angående mångkulturella gruppers preferenser av mataffär i Sverige. Syftet med studien var att se vilka mataffärer som låg “top of mind” hos mångkulturella grupper. Joinville:s definition av mångkulturell grupp är “grupp av människor som pratar ett visst språk”. Via

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  • Comments Off on Willys högsta lojaliteten för mataffärer bland mångkulturella grupper
  • over 4 years ago

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