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Category: Research

Online marketing trends in Romania

Research

Online Marketing Trends in Romania

Posted By Alexandra Casprov

In our series of blog posts consisting of guidelines for online marketingĀ in different countries, we now turn towards Romania, providing you with fresh social media statistics from October 2013, profiling the Romanian Internet user and providing tips on how to improve your online marketing campaigns.

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guide-to-africa-nigeria

Research

Guide to Online Advertising Market in Africa – Nigeria

Posted By Magic Man

Although Africa is much less developed than Europe, North America and most Asia Pacific countries in terms of economy development, its telecommunication and internet market is one of the fastest growing in the world with huge potential since it is still in its early stage.

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chinese-uk-compressor

Research

Multicultural Marketing: How to Target Chinese People in the UK Efficiently?

Posted By Magic Man

Don’t know if you have heard an expression, “there are Chinese people in wherever human exists”. Although it is a joke, there are Chinese people living in other places than in China, you can see Chinese people not only in Asia, Europe, North America, but

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indian-market

Research

Guide to the Online Advertising Market in India

Posted By Magic Man

Besides China and Russia, India is among the top three fastest emerging Internet markets all over the world. A study shows the number of Internet users in India was around 137 million in June 2012 with annual growth rate of more than 40 percent. Due

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guide-to-poland

Research

Guide to the Online Advertising Market in Poland

Posted By Magic Man

While some European countries are still struggling and trying to recover from their recession, Poland’s economy has grown rapidly for more than 20 years straight and seems to become the new engine of European economy. It is also considered to be one of the healthiest

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Nowruz - Persian New Year

Research

Multicultural Holiday Celebration – Nowruz 20th March (Persian New Year)

Posted By Magic Man

Spring is indeed a season that is full of celebration. Not only many western countries celebrate the New Year right after Christmas, around 1.3 billions Chinese people celebrate their Spring Festival on February, also many Iranian and people from other Middle Eastern countries are looking

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guide-to-turkey

Research

Guide to the Online Advertising Market in Turkey

Posted By Magic Man

United States and China are keeping the lead in the global Internet market, no matter in terms of numbers of Internet users, country users/worldwide users ratio, and so on. However, when it comes to the growth of Internet and online advertising market, emerging countries like

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ethnic-culture-society

Research

Multicultural Marketing 101

Posted By Niklas Nikolaidis

Our crash course on Multicultural Marketing.

Multicultural Marketing 101 from Niklas Nikolaidis

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Ethnic Consumer Behavior and Multicultural Marketing Study: Asian American

Research

Ethnic Consumer Behavior and Multicultural Marketing Study: Asian American

Posted By Magic Man

Are you a NBA fan? If so, then you must have heard about Jeremy Lin, who is an Asian American professional basketball player for Houston Rockets and well-known for his nickname “Linsanity” due to his amazing performance in basketball field.

Besides Jeremy, there are

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