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Category: Research

Top 10 Hispanic Websites In The US – 7 Are Foreign-based

Research

Top 10 Hispanic Websites In The US – 7 Are Foreign-based

Posted By Niklas Nikolaidis

Thought the Top 10 US Hispanics sites (for people who prefers Spanish over English) were based in the US? Think again.
Mediapost reports on comScore data showing that 7 out of 10 were foreign-based; 4 were based in Spain.
Here’s the complete list:

Quite

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Nowruz Iranian Search Pattern

Research

Nowruz Search Patterns

Posted By Niklas Nikolaidis

The Iranian New Year celebration, Norooz (Noruz, Nowruz) is coming up on the 20th of March and with that a lot of festivities and opportunities for companies to market products at people from West, Central and South Asia that are spread out across the globe.

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Asian American consumer study shows 90% are online

Research

Asian American consumer study shows 90% are online

Posted By Niklas Nikolaidis

Not brand new, but nevertheless very interesting data. All the way from 2007 comes this study done by interTrend Communications on Asian American consumer behavior.
Out of 1 380 surveyed Asian Americans (Chinese, Vetnamese, Korean, Filipino and Asian Indian) they found that 90% were online.

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Online Media Usage in Multicultural Groups

Research

Top online media usage in multicultural groups

Posted By Niklas Nikolaidis

One of our top 3 categories of Publishers, in our multicultural ad network at Joinville, are Communities. Social activities and interaction is huge among the multicultural community no matter in what host country or group, be it in Europe or the US. This is reflected

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How to do multicultural research with Google Insights or Where in the world will you find the most interest for Mercedes?

Research

How to do multicultural research with Google Insights or Where in the world will you find the most interest for Mercedes?

Posted By Niklas Nikolaidis

One of our favorite tools here at Joinville when it comes to do multicultural keyword research, target group mapping or general trend search online is Google Insights for Search.

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