Category: Search

Data-driven advertising

Meet the Chief Yahoo! of the Arab World

Samih Toukan’s life motto, “It’s better to try and fail than to fail to try,” has made him the globe’s largest Arab entrepreneur success story. When one of the world’s major Internet portals, Yahoo! signed a multi-million dollar deal with the biggest Arab online community in the world Maktoob.com on August 25, CEO Samih Tahoun…
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October 8, 2009 0

85 % of US Hispanic Online Searches Done In English

Search Engine Marketing (SEM) done correctly can be cost-efficient, quick and a fast ride straight into your Hispanic target group (or any other ethnic group you’re selling to). But searching on Google will give you very few sponsored ads in Spanish which is strange as the Hispanics are estimated to having an annual spending power…
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August 27, 2009 0

Top Searches July on Yahoo! En Español

The top searches on Yahoo! En Español for July were: Entertainment News Sports There’s been a lot of talk about boxing, UFC and wrestling working it’s way up as favourite sports for US Hispanics and we can clearly see where your Hispanic sponsor and endorsement funds would go judging by July’s top searches. Source: http://espanol.pop.yahoo.com/technology/…
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August 10, 2009 0

With Online Search – Bayram Peaks Twice, Ramadan Once

Ramadan 2009, the month of fasting for Muslims around the world, is coming up and with it many first-time ethnic marketing campaigns for companies trying out their luck in selling to multicultural segments. As the month of fasting is followed by 3-4 days of festivities (called Eid) where people consume, reconnect and buy lots of…
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July 22, 2009 0

Now You Can Advertise Next To Your Competitor’s Brand Name on Google

Starting June 4, marketers in some 200 countries will be able to purchase rival trademarks as keywords to trigger display of “sponsored search” ads on Google. For instance, Movistar can now run their ads whenever someone searches for “Telefonica” in Spain. Google’s policy, implemented in the U.S. and Canada in 2004, bars advertisers from using…
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May 13, 2009 0

Banner Ads Give Nearly as Many Searches as Clicks

Search-engine firm iProspect together with Forrester has published a study that suggests a much closer relationship between online display advertising and search than what many marketers may think. The study, “Search Engine Marketing and Online Display Advertising Integration Study” shows that more than half of internet users (52%) actively respond to display advertising on ad-supported…
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May 13, 2009 0

Checklist for Geo-Targeting Through Search Engine Marketing

Using search engine marketing on Google, Yahoo and MSN is becoming more common and should be a key ingredient in most marketer’s online marketing plans for the forthcoming years. One innovative feature is the ability to geo-target and choose in what geographic locations and to what language groups you want to show your ads. The…
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April 7, 2009 0

Insights from SEO Copywriters around the world – Multilingual Search Marketing is hard, people

Sometimes working with multilingual search engine marketing can be tricky…Mother Tongue has this to say on the complexities of writing ads and copy in another language: “Accents pose a constant problem for search engine optimization in many countries. Because they cannot be used in domain names or email addresses there is a temptation to search…
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March 30, 2009 0

Behavioral Targeting Possibilities for Multicultural Online Advertising

Recently, Google made an announcement on enhancements to the possibility to use behavioral advertising through their advertising network AdSense. As far as I am aware, very few networks offer this for targeting different multicultural groups online. Yahoo Telemundo, MSN Latino, AOL Latino do it and Google, of course, but the major ad networks have no…
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March 30, 2009 0

Length of 8+ Keyword Searches in the US increases 20 percent

Search engines continue to be the primary way Internet users navigate to key sites online. US February data from Hitwise shows that Google has increased their US market share by 8% (72% uses Google) causing Yahoo and MSN to loose 17% and 20% of their share of US visitor searches. What’s interesting is that the…
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March 18, 2009 0