Category: Uncategorized

Data-driven advertising

Joinville Promotion: 33% Discount on your Ramadan campaign

At Joinville we can help you targeting the right audience based on demographics, interest and many more parameters. In the spirit of the holidays, we have an exclusive offer for you! Start your Ramadan campaign with us and receive a 33% discount. Ramadan is the most important ethnic holiday of the year for Muslims. For you…
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April 20, 2016 0

Using the term Ethnic VS Multicultural marketing

An increase in the number of multicultural populations has revolutionized the manner in which brand marketing campaigns are conducted, highlighting the importance of multicultural marketing. In the world of marketing professionals, the use of multicultural is more preferable in comparison to ethnic. For instance, the Association of National Advertisers (ANA) holds annual Multicultural Excellence Awards…
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October 26, 2015 0

3 Things Big Brands Can Learn From Target Going Gender Neutral

Social media is an important digital marketing tool, bringing companies and consumers together in a previously unforeseen way. Millions of consumers reach out to big corporations through social media through posts, Tweets, and comments on a daily basis, many of which go ignored. Except, of course, when they don’t. When Target caught wind of a…
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October 21, 2015 0

H&M & Sephora: Doing Diversity Right!

Recently, multicultural marketing has come in to play and open up their product range to women of color, bravo! In this day and age, opening up your product range in something as hands on as the beauty industry is crucial. For the longest time, beauty companies have catered mostly to caucasian women and the western…
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October 15, 2015 0

5 Ways to Avoid Negative Stereotypes in Multicultural Marketing

Multicultural consumers has over the time proven to be successful within marketing and advertising. That is mainly because focusing on multicultural marketing efforts is beneficial due to the diverse and lucrative audiences who are proud and respects their cultural activities and practices. For advertising agencies or marketing departments to successfully increase their market share, they should try as…
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October 14, 2015 0

Diversity enters Comic Book industry

  It’s more than just big retail brands doing a fantastic job at embracing diversity. Superhero films and comic books have, by and large, reflected a single demographic – the white male.  While there has been great diversity in the character and temperaments of these superheroes – the nerd, the playboy, the All-American – there…
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September 30, 2015 0

Culture Fusion: Meet Hijabi Lolita and Sugarnoor!

Alyssa Salazar is a 25-year-old convert to Islam who lives in Southern California. She is known as The Hijab Lolita and is the author of a blog by the same name. Hijab comes from the Arabic word “hajaba” which means “to conceal or hide from view.” Alyssa wears the hijab—a headscarf that covers the hair…
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September 28, 2015 0

Multicultural marketing research – Top European Telecom Companies

In these multicultural marketing statistics, Joinville highlight market shares held by mobile operators among the multicultural audiences in the UK, Germany, Italy, Spain & France 2015. [su_custom_gallery source=”media: 8573,8572,8571,8570,8569,8568″] Who are actually the favorite mobile network providers?   1. United Kingdom  Sources: Joinville multicultural marketing campaigns data & other 3rd party data from DSP’s Data Sample:…
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September 22, 2015 0