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Category: Weekly Tip

The Secrets to Getting Niche Audience Targeting Right

Weekly Tip

The Secrets to Getting Niche Audience Targeting Right

Posted By Joinville

Niche marketing poses plenty of challenges for the uninitiated. However, whilst niche audience targeting may require a little more attention to detail, it has the potential to bring a whole host of benefits to specialized industries and esoteric markets. Online advertising has traditionally struggled to

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Where to start with online advertising?

Weekly Tip

Where to start with niche online advertising

Posted By Dana Icikzone

For a good while we have been publishing articles, case studies and infographics about various ethnic groups and markets. Reading information about niche audiences can help you understand customs, interests and even media habits of different audiences. Exploring your audience is extremely important if you

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Joinville's Online Advertising Glossary

Weekly Tip

The Most Complete Online Advertising Glossary You Will Ever Find

Posted By Dana Icikzone

In the fast evolving digital marketing world, specializing professionals should know many terms related to online advertising and programmatic trading. These terms are useful to beginners but also savvy marketers in refreshing their knowledge of different terms.
But there are a hell of a

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rtb-online-markeeting

Weekly Tip

Weekly Tip: Intro to Bid Adjustments

Posted By Dana Icikzone

Whether you are an Ad Operations Specialist, Campaign Planner in an agency or an “in-house” Marketing Manager, working on programmatic online advertising campaigns requires knowledge about core ideas of the ad trading process and optimisation system capabilities. Joinville would therefore like to present some of

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metrics-old-compressor

Weekly Tip

Weekly Tip: What are the Best Metrics to Evaluate Digital Marketing Campaign Performance?

Posted By Magic Man

In the digital marketing age, no marketer would dare to take the risk of ignoring the importance of metrics. As a matter of fact, metrics can help marketers measure the performance of their digital marketing campaigns, site traffics, lead generation and revenue and so on.

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retargeting-compressor

Weekly Tip

Weekly Tip: How Can Retargeting Improve the Return on Your Marketing Investments (ROMI)?

Posted By Magic Man

Retargeting (also known as remarketing) is getting more and more popular nowadays. Have you experienced this? After searching certain products on an E-Commerce site without completing the payment process, in the following days you would probably see the ads from the E-Commerce site many times no matter which

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mobile-advertising-compressor

Weekly Tip

Weekly Tip: A look Into The Future of Mobile Advertising

Posted By Dana Icikzone

There are speculations on development of online marketing and its future trends. However, one thing about the future is clear – there will be significant mobile advertising growth. So, don’t miss out on upcoming mobile developments!
Mobile technology has been greatly developed in passed years

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hispanics-social-media

Weekly Tip

Weekly Tip: How to Target Hispanics Better on Social Media?

Posted By Magic Man

Hispanics are very important customers in the US since they count around 16.9% of the US population. As the largest ethnic group in the US, these 52 million people represent more than $1.2 trillion purchasing power. Although many Hispanic people already integrated with the mainstream

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ethnic-holiday-india-compressor

Weekly Tip

Weekly Tip: Ethnic Holidays – An Important Part of Multicultural Marketing

Posted By Dana Icikzone

In multicultural marketing, working with ethnic groups requires knowledge about culture and precision in planning. It is important that marketers understand and take into consideration various cultural elements and traditions such as habits, language use, specific interests, celebrations, holidays, and so on. Interest in the

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