Niche marketing poses plenty of challenges for the uninitiated. However, whilst niche audience targeting may require a little more attention to detail, it has the potential to bring a whole host of benefits to specialized industries and esoteric markets. Online advertising has traditionally struggled toRead More
For a good while we have been publishing articles, case studies and infographics about various ethnic groups and markets. Reading information about niche audiences can help you understand customs, interests and even media habits of different audiences. Exploring your audience is extremely important if youRead More
In the fast evolving digital marketing world, specializing professionals should know many terms related to online advertising and programmatic trading. These terms are useful to beginners but also savvy marketers in refreshing their knowledge of different terms.
But there are a hell of a
Whether you are an Ad Operations Specialist, Campaign Planner in an agency or an “in-house” Marketing Manager, working on programmatic online advertising campaigns requires knowledge about core ideas of the ad trading process and optimisation system capabilities. Joinville would therefore like to present some ofRead More
In the digital marketing age, no marketer would dare to take the risk of ignoring the importance of metrics. As a matter of fact, metrics can help marketers measure the performance of their digital marketing campaigns, site traffics, lead generation and revenue and so on.Read More
Retargeting (also known as remarketing) is getting more and more popular nowadays. Have you experienced this? After searching certain products on an E-Commerce site without completing the payment process, in the following days you would probably see the ads from the E-Commerce site many times no matter whichRead More
There are speculations on development of online marketing and its future trends. However, one thing about the future is clear – there will be significant mobile advertising growth. So, don’t miss out on upcoming mobile developments!
Mobile technology has been greatly developed in passed years
Hispanics are very important customers in the US since they count around 16.9% of the US population. As the largest ethnic group in the US, these 52 million people represent more than $1.2 trillion purchasing power. Although many Hispanic people already integrated with the mainstreamRead More
In multicultural marketing, working with ethnic groups requires knowledge about culture and precision in planning. It is important that marketers understand and take into consideration various cultural elements and traditions such as habits, language use, specific interests, celebrations, holidays, and so on. Interest in theRead More