Weekly Tip

Weekly Tip
The Secrets to Getting Niche Audience Targeting Right

The Secrets to Getting Niche Audience Targeting Right

Niche marketing poses plenty of challenges for the uninitiated. However, whilst niche audience targeting may require a little more attention […]

Weekly Tip
Where to start with online advertising?

Where to start with niche online advertising

For a good while we have been publishing articles, case studies and infographics about various ethnic groups and markets. Reading […]

Weekly Tip
Joinville's Online Advertising Glossary

The Most Complete Online Advertising Glossary You Will Ever Find

In the fast evolving digital marketing world, specializing professionals should know many terms related to online advertising and programmatic trading. […]

Weekly Tip
rtb-online-markeeting

Weekly Tip: Intro to Bid Adjustments

Whether you are an Ad Operations Specialist, Campaign Planner in an agency or an “in-house” Marketing Manager, working on programmatic […]

Weekly Tip
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Weekly Tip: What are the Best Metrics to Evaluate Digital Marketing Campaign Performance?

In the digital marketing age, no marketer would dare to take the risk of ignoring the importance of metrics. As […]

Weekly Tip
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Weekly Tip: How Can Retargeting Improve the Return on Your Marketing Investments (ROMI)?

Retargeting (also known as remarketing) is getting more and more popular nowadays. Have you experienced this? After searching certain products on […]

Weekly Tip
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Weekly Tip: A look Into The Future of Mobile Advertising

There are speculations on development of online marketing and its future trends. However, one thing about the future is clear […]

Weekly Tip
hispanics-social-media

Weekly Tip: How to Target Hispanics Better on Social Media?

Hispanics are very important customers in the US since they count around 16.9% of the US population. As the largest […]

Weekly Tip
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Weekly Tip: Ethnic Holidays – An Important Part of Multicultural Marketing

In multicultural marketing, working with ethnic groups requires knowledge about culture and precision in planning. It is important that marketers […]