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Category: Weekly Tip

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Weekly Tip

Weekly Tip: Is Above-the-Fold Always The Best Option?

Posted By Magic Man

In online advertising, it is common that advertisers only ask for above-the-fold inventories to show their ad creatives. Digital advertising newbies might start wondering the following questions: What does above-the-fold mean? What makes above-the-fold inventories differ from other inventories? Is it beneficial to buy above-the-fold placements

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When to translate ads?

Weekly Tip

Weekly Tip: Why and When to Translate Ads?

Posted By Dana Icikzone

Multicultural marketers often ask whether translating creatives is necessary. In reality, it isn’t only about translating ads; this is about understanding the whole ethnic customer experience. And therefore whether translation is needed depends on many factors: geo-market and audience specifics, such as how integrated the

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Weekly Tip: Comparison between IAB Rising Stars and UAP ad units

Weekly Tip

Weekly Tip: Comparison between IAB Rising Stars and UAP ad units

Posted By Magic Man

Believe or not, many advertisers and publishers already tried new ad formats with IAB standard ad dimensions, which are called Rising Stars. On the other hand, UAP ad formats (Universal Ad Package, such as Medium Rectangle, Wide Skyscraper, Leaderboard, etc.), also known as “scalable inventory”,

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Weekly Tip

New Study Links US Hispanic Marketing Focus Among CPG/Retail Companies to Overall Corporate Growth

Posted By Niklas Nikolaidis

The new study from The Voice of Hispanic Marketing has been released and it revealed a positive connection between corporate Hispanic marketing and revenue growth specific for CPG and CPG-based retail companies. The data showed a significant difference in the revenue growth rate attained by

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