The South Asian and Chinese populations are more or less booming today, and is growing at such a rapid pace that they are a niche audience that marketers and brands in Canada can not afford to miss out on. Some brands have already taken noticed to this, such as Kruger Products who create Chinese-language ads for their products as well as Pepsi doing their part in creating a cricket-focused program to reach out to the South Asian community. Notes can most definitely be taken from these two, and more can be learned from this infographic posted by Harmeet Singh of strategyonline.ca
This short and sweet infographic gets straight to the point with the data behind the Chinese and South Asian audiences residing in Canada. Aside from data regarding their relationship to brands and marketing, we also get some insight into the overall media consumption of these niche audiences, as well as where they tend to spend most of their income.
If you're looking for a slightly more in depth infographic on the niche audiences of Canada, check out our infographic on Multicultural Marketing in Canada.