Multicultural Ad Targeting
All ethnic online campaigns differ from previous ones depending on your objectives and audiences. Joinville’s ad serving platform allows clients to select various forms of multicultural ad targeting such as:
Audience Targeting
Language | Geographic | Demographic
Joinville´s ad serving platform can target visitors via their language settings. We currently work with +25 different languages that we can target. Another audience targeting variable is geographic position such as Country, City or Region. We also run campaigns where visitors are targeted on demographic factors such as age or sex. Info on reach per country
Delivery Targeting
Site Specific | Run-Of-Network | Audience-specific
We deliver site-specific or run-of-network display campaigns for transparency and accuracy. All multicultural publisher sites have been manually checked and verified by our Publisher team for branding safety. We can also target depending on audience specifics for the multicultural group in question. Contact Us Today
Ad Formats
IAB Standard | Video | Mobile
We prefer to simplify things. That’s why we mostly work with larger display formats (better impact and CTR) and standardized IAB formats such as 120×600, 160×600, 300×250 and 728×90 (scalable and easy to implement). Our ad serving platform also supports video placements and mobile ads.Ask us a question?
Billing Models
CPM | CPC
Depending on your display campaign targets Joinville work with CPM and CPC billing models. Aiming to increase brand or product awareness? Then CPM (Cost-Per-Thousand impressions) might be the right choice). If you’re wanting to drive actions and is more performance-oriented, then CPC (Cost-Per-Click) is suitable. Contact Us
Behavioral Targeting
Retargeting
So called retargeting (or remarketing if you ask Google) is getting more and more common in online advertising. Depending on which sites the visitor has visited, the ad server can deliver a suitable ad to that person. The efficiency of this method is shown in conversion rates of 4-5 times higher than normal.Read More On Wikipedia
“Anything-you-want” Targeting
Joking aside, our clients come to us with whatever requests they have and we’ll see if they’re possible. If they are, let’s try it! With the growing purchasing power of ethnic groups in Europe and the constant growth of new multicultural websites, we have many options to look at. For tracking, targeting or just plain target group insights we have years of experience in marketing towards multicultural groups online.Tell Us More