Multicultural and Global Online Marketing http://joinville.se Mon, 20 May 2013 13:29:23 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Multicultural Marketing Infographic: Hispanics US & Online Advertising http://joinville.se/multicultural-marketing-infographic-hispanics-us-online-advertising/ http://joinville.se/multicultural-marketing-infographic-hispanics-us-online-advertising/#comments Mon, 22 Apr 2013 11:00:00 +0000 Xi Li http://joinville.se/?p=3503 As the largest ethnic group in the U.S, Hispanic Americans count around 16.3% of the U.S. population (52 million) and they are very important for any company trying to explore the U.S. market. In general, Hispanics refers to the ethnic group with origins in the countries of Latin America or Iberian peninsula, such as Mexican, [...]

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]]> http://joinville.se/multicultural-marketing-infographic-hispanics-us-online-advertising/feed/ 0 Guide to the Online Advertising Market in India http://joinville.se/guide-to-the-online-advertising-market-in-india/ http://joinville.se/guide-to-the-online-advertising-market-in-india/#comments Wed, 17 Apr 2013 16:00:00 +0000 Xi Li http://joinville.se/?p=3505 Besides China and Russia, India is among the top three fastest emerging Internet markets all over the world. A study shows the number of Internet users in India was around 137 million in June 2012 with annual growth rate of more than 40 percent. Due to its huge population base and advantages in IT industry, [...]

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]]> http://joinville.se/guide-to-the-online-advertising-market-in-india/feed/ 0 Online Advertising Terms: What Is A Good CTR? http://joinville.se/online-advertising-terms-what-is-a-good-ctr/ http://joinville.se/online-advertising-terms-what-is-a-good-ctr/#comments Fri, 12 Apr 2013 08:00:00 +0000 Xi Li http://joinville.se/?p=3496 Although CTR (Click Through Rate) is one of the most common standards for evaluating the performance of online advertising campaigns, many people still don’t have clear understanding of what a good CTR is. Indeed, there is no simple answer for that, and the valuation of a good CTR varies on different targets, channels, ad formats, [...]

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]]> http://joinville.se/online-advertising-terms-what-is-a-good-ctr/feed/ 0 Guide to the Online Advertising Market in Poland http://joinville.se/guide-to-the-online-advertising-market-in-poland/ http://joinville.se/guide-to-the-online-advertising-market-in-poland/#comments Tue, 26 Mar 2013 09:00:00 +0000 Xi Li http://joinville.se/?p=3491 While some European countries are still struggling and trying to recover from their recession, Poland’s economy has grown rapidly for more than 20 years straight and seems to become the new engine of European economy. It is also considered to be one of the healthiest of the post-Communist countries. When it comes to Polish online [...]

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]]> http://joinville.se/guide-to-the-online-advertising-market-in-poland/feed/ 0 Multicultural Holiday Celebration-Nowruz 20th March (Persian New Year) http://joinville.se/multicultural-holiday-nowruz-persian-new-year/ http://joinville.se/multicultural-holiday-nowruz-persian-new-year/#comments Fri, 01 Mar 2013 13:00:00 +0000 Xi Li http://joinville.se/?p=3492 Spring is indeed a season that full of celebration. Not only many western countries celebrate the New Year right after Christmas, around 1.3 billions Chinese people celebrate their Spring Festival on February, also many Iranian and people from other Middle Eastern countries are looking forward to their Nowruz holiday (Persian New Year) coming on 20th [...]

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]]> http://joinville.se/multicultural-holiday-nowruz-persian-new-year/feed/ 0 Guide to the Online Advertising Market in Turkey http://joinville.se/guide-to-the-online-advertising-market-in-turkey/ http://joinville.se/guide-to-the-online-advertising-market-in-turkey/#comments Mon, 25 Feb 2013 14:00:00 +0000 Xi Li http://joinville.se/?p=3489 United States and China are keeping the lead in the global Internet market, no matter in terms of numbers of Internet users, country users/worldwide users ratio, and so on. However, when it comes to the growth of Internet and online advertising market, emerging countries like Russia and Turkey experiences the highest growth rate and draws [...]

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]]> http://joinville.se/guide-to-the-online-advertising-market-in-turkey/feed/ 0 Multicultural Marketing 101 http://joinville.se/multicultural-marketing-101/ http://joinville.se/multicultural-marketing-101/#comments Thu, 21 Feb 2013 15:20:58 +0000 Niklas Nikolaidis http://joinville.se/?p=4208 Our crash course on Multicultural Marketing. Multicultural Marketing 101 from Niklas Nikolaidis

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]]> http://joinville.se/multicultural-marketing-101/feed/ 0 Ethnic Consumer Behavior and Multicultural Marketing Study: Asian American http://joinville.se/ethnic-consumer-behavior-multicultural-marketing-asian-american/ http://joinville.se/ethnic-consumer-behavior-multicultural-marketing-asian-american/#comments Wed, 20 Feb 2013 15:00:00 +0000 Xi Li http://joinville.se/?p=3516 Are you a NBA fan? If so, then you must have heard about Jeremy Lin, who is an Asian American professional basketball player for Houston Rockets and well-known for his nickname “Linsanity” due to his amazing performance in basketball field. Besides Jeremy, there are other Asian American celebrities in business, politics, journalism, military, science, and [...]

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]]> http://joinville.se/ethnic-consumer-behavior-multicultural-marketing-asian-american/feed/ 0 Guide To The Online Advertising Market in Russia http://joinville.se/guide-to-the-online-advertising-market-in-russia/ http://joinville.se/guide-to-the-online-advertising-market-in-russia/#comments Thu, 14 Feb 2013 15:00:00 +0000 Xi Li http://joinville.se/?p=3488 Online Advertising Market in Russia Happy Chinese New Year fellows! In our previous article, we have talked about the Chinese online advertising market and how to launch online marketing campaigns successfully in China. Today we would like to discuss more about the largest online advertising market in Europe, Russia. In addition, we would like to [...]

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]]> http://joinville.se/guide-to-the-online-advertising-market-in-russia/feed/ 0 Culture in Online Marketing http://joinville.se/culture-in-online-marketing/ http://joinville.se/culture-in-online-marketing/#comments Mon, 11 Feb 2013 16:01:00 +0000 Niklas Nikolaidis http://joinville.se/?p=3408 On this blog we write about the things we work with at Joinville; areas like online advertising, multicultural marketing and global marketing campaigns. When clients come to us with campaign briefs they sometimes specify the cultural traits of the target group but mostly they have a rather vague idea about the specifics of the target [...]

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]]> http://joinville.se/culture-in-online-marketing/feed/ 0 Multicultural Marketing Infographic: Important Multicultural Holidays http://joinville.se/important-multicultural-holidays-infographic/ http://joinville.se/important-multicultural-holidays-infographic/#comments Fri, 08 Feb 2013 08:00:00 +0000 Xi Li http://joinville.se/?p=3644 If you are fond of traveling and interested in holidays, you might notice there are two big events coming up this weekend in China and Brazil that attracts attention worldwide, Chinese New Year and the Brazilian Carnival. Both of these celebrations include consumer spending on travel, food and gifts. In other words, perfect for running [...]

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]]> http://joinville.se/important-multicultural-holidays-infographic/feed/ 0 The Importance of Language in Marketing Campaigns http://joinville.se/the-importance-of-language-in-marketing-campaigns/ http://joinville.se/the-importance-of-language-in-marketing-campaigns/#comments Thu, 31 Jan 2013 11:30:00 +0000 Niklas Nikolaidis http://joinville.se/?p=3406 Being a copywriter at an ad agency is pretty rough. Not that I am a copywriter but when thinking about the challenges of writing ad copy and balancing the client’s wishes, consumer’s understanding and the campaign objectives, I wouldn’t want to in a copywriter’s shoes. Not even with the astronomical salaries they make… If we [...]

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]]> http://joinville.se/the-importance-of-language-in-marketing-campaigns/feed/ 0 Multicultural Holiday Celebration– Chinese New Year http://joinville.se/multicultural-holiday-chinese-new-year/ http://joinville.se/multicultural-holiday-chinese-new-year/#comments Wed, 30 Jan 2013 10:00:00 +0000 Xi Li http://joinville.se/?p=3487 Hey guys! Christmas and the New Year has just passed and I am sure for most of you guys living in the Western countries had a good time, celebrating the holiday with family and friends, traveling and shopping some. However, Christmas is not the biggest holiday in all the countries. Due to the cultural and [...]

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]]> http://joinville.se/multicultural-holiday-chinese-new-year/feed/ 0 Global Marketing Infographic: China Top 10 Internet Companies You Must Know http://joinville.se/global-marketing-inforgraphic-china-top-10-internet-companies/ http://joinville.se/global-marketing-inforgraphic-china-top-10-internet-companies/#comments Wed, 23 Jan 2013 16:00:00 +0000 Xi Li http://joinville.se/?p=3648 Last week we discussed the online advertising market in China. The trading volume of the Chinese online advertising market in 2012 was more than 100 billion Yuan, and it is expected that the online advertising market in China would still increase by around 30% annually in the next three years. (iResearch, Jan 2013)  The Chinese [...]

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]]> http://joinville.se/global-marketing-inforgraphic-china-top-10-internet-companies/feed/ 0 5 Things You Should Know About Multicultural Marketing http://joinville.se/5-things-about-multicultural-marketing/ http://joinville.se/5-things-about-multicultural-marketing/#comments Tue, 22 Jan 2013 11:00:00 +0000 Niklas Nikolaidis http://joinville.se/?p=3404 Marketing to migrants living in a new country has many names – multicultural marketing, ethnic marketing or diversity marketing. Even cultural marketing has been used. But what does it really means and how do you do it? Is it hyper advanced or is it just a different messaging in your mainstream campaigns? And how do [...]

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