How an Ad is Served with Real Time Bidding(RTB)

At Joinville, we are so deep into programmatic monetizing that we sometimes forget it’s a pretty complicated area for publishers. IAB has made an excellent explainer video worth checking out if you feel acronyms like RTB, Publisher Ad Server and SSP are too many to keep track. In this video, you will Learn the back-end process of how a targeted ad is served to you from your computer, through the various pipeline of the digital advertising ecosystem. Watch the video below or visit IAB's website for more information on the matter.
Written by Ehsan Khorsand