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Lebara Explores the Arabic Ethnic Market Successfully in Spain

Multicultural Programmatic Case Study Lebara Explores the Arabic Ethnic Market Successfully in Spain
Lebara Explores the Arabic Ethnic Market Successfully in Spain

Case Study

Lebara Explores the Arabic Ethnic Market Successfully in Spain

Posted By Joinville

Based on its nature to connect the world, telecom companies are likely to achieve impressive ROI from their global ethnic marketing campaigns. Lebara reached Arabic potential customers in Spain using Joinville’s platform and expertise in multicultural marketing, running a campaign that targeted users on Arabic sites. Spain has its natural connection with Arabic countries and there is around 700 000 Arabic-speakers living in Spain, which is around 1.5% of the total population in Spain. Lebara Group is one of Europe´s fastest growing mobile companies, providing services to make it easier and cheaper for migrant communities to call back home. For an international telecom company targeting ethnic markets like Lebara, multicultural display campaigns are one of the most suitable choices for them to reach the targeting audiences to promote their services. With the support of Joinville’s integrated multicultural marketing solution and global advertising platform, Lebara could target the Arabic ethnic market in Spain and delivered their advertisement efficiently and effectively. In order to achieve a satisfying result, Joinville’s dedicated team selected the best online media blend of Arabic websites (including regional publishers, ad exchanges and partner ad networks) for Lebara to target potential Arabic clients, driving the traffic to the Lebara site. Moreover, Joinville worked delicately with in-flight optimization to ensure the performance of campaign keeping it improved and maintaining at a better-than-average level. All the Lebara advertisements were third party tag formats, which made the campaign monitoring, performance analysis reliable and easy to track. With Joinville’s 24/7 campaign management and optimization, the Lebara Arabic campaign in Spain achieved an amazing result. The CTR for the campaign showed a more than 50% higher-than-region-average in Spain, especially on these Morocco sites. For Lebara, Joinville’s speciality in multicultural marketing, capability in campaign optimization and responsive communication were the keys to succeed in the campaign.

Lebara

Lebara Group is one of Europe´s fastest growing mobile companies, providing services to make it easier and cheaper for migrant communities to call back home.

Goals

  • Raise brand awareness on the targeted Arabic sites to drive traffic from Spain to the Lebara site.
  • Spreading the Lebara brand among targeted Arabic audiences in Spain.

Approach

Optimized distribution and penetration to the targeted audiences through popular Arabic sites with category targeting.

Results

The CTR showed a more than 50% higher-than-region-average in Spain, especially on the Moroccan websites.

Can you help me?

Yes, absolutely! The marketing brains at Joinville are ready to take your campaign to the next level! CONTACT US

Written by Joinville

Joinville is a trading desk and SaaS ad platform that powers digital multicultural campaigns via direct and programmatic media buying.

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