Trying to explain the concept of multicultural marketing isn’t always easy. Maybe the image below won’t help either but we’ve tried to summarize some important statistics and features of the various ethnic communities in Europe. Selling to a widespread audience of over 42 million people is not to be done over night – please note that we haven’t included second generation migrants in this number! SO expect the potential target group to be much bigger.
Multicultural Marketing » Country Differences
The European markets differs as well in which key migrant groups are large enough to deliver a high ROI on your marketing investment. If you want individual country stats to start your research, this page is a good place to start.
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