Multicultural Holiday Infographic: Ramadan 2013
Although there is still one month left till the one of the most important Multicultural Holidays of the year “Ramadan”, many marketers already started to prepare their marketing campaigns to benefit from the holiday sales. As you may know, holiday seasons generally boost the sales and consumption almost double than usual, which works for Ramadan as well.
Ramadan is the ninth month of the Islamic calendar, which normally lasts 29 to 30 days. According to a 2010 study, there are around 1.62 billion Muslims around the world (over 23% of the world population) that would celebrate Ramadan. Since the growth rate of Muslim population, Muslim population would exceed a quarter of the global population by 2030. Not only in Muslim countries, but also in Europe and North America, Muslims are one of the major ethnic groups and have huge purchasing powers. It is estimated that more than 2.9 million Muslims living in the U.K and 2.6 millions in the U.S. The annual purchasing power of U.S. Muslims alone is $12 billion. Therefore, facing with such a large and growing customer base, wise advertisers should use the chance to establish themselves into Muslims’ lives, follow the consumer trends to increase the sales.
As the biggest Muslim holiday, Muslims buy large quantity of food to store at home, since they normally stay up and overeat during the night while fasting from dawn to sunset. During fasting time, Muslims would pray and refrain from consuming food, drinking liquids, smoking, and sex for spiritual reflection and improvement. Moreover, Muslims would purchase gifts and tend to spend more for online shopping (new clothes, travel plan, mobile top-up, etc) since Muslims spend more time at home in Ramadan.
Unlike the traditional offline marketing campaigns, it is not difficult to launch online marketing campaigns to target Muslim audiences in your desired country/region during the Ramadan multicultural holiday season. With the support of large volume of premium Muslim online Ad inventories and cutting edge Ad technology, Joinville can help you realize and optimize the campaign professionally to attract potential customers and boost sales as you wish, no matter if you want to target audiences in certain location, with certain interests, age, and income level, or if you want to show your ad creative through Display Banner Ad, Video Ad, Rich Media Ad, Text Ad, etc. So, contact us today and don’t miss the chance to launch Multicultural Marketing campaigns during Ramadan holiday!