Multicultural Infographic: The Insider’s Guide to Bollywood
In our previous blog we discussed the third most valuable film industry in the world - The Nollywood film industry. Today we will talk about another well-known world film centre: Bollywood, the largest film industry right after Hollywood. Bollywood represents the huge Hindi language film industry, which was worth $1.54 billion in 2013 and is estimated to reach a whopping $2 billion in 2018, according to a report made by KPMG India and the Federation of Indian Chambers of Commerce.
Not only does Bollywood dominate the domestic Indian film market (more than 90% market share), but it has also began to influence the Western world. Besides the local Indian (Hindu speaking) communities, the mainstream Hollywood movie industry has produced Bollywood-inspired films like Moulin Rouge, Chicago, Hairspray and Enchanted. As one of the most populated countries in the world, India is considered to be one of the fastest growing markets globally in the movie sector, attracting more and more brands & advertisers to invest and sponsor.
In this infographic, we will reveal you some top secrets for Bollywood and how it connects with the advertising business.