Research

Multicultural marketing research – Top European Telecom Companies

In these multicultural marketing statistics, Joinville highlight market shares held by mobile operators among the multicultural audiences in the UK, Germany, Italy, Spain & France 2015.

 

Who are actually the favorite mobile network providers?

 

1. United Kingdom 

Sources: Joinville multicultural marketing campaigns data & other 3rd party data from DSP’s

Data Sample: 2 863 441 South Asian unique users,  507 345  Arabic Speakers unique users, 800 074 Africans unique users.

 

 

2. Germany

Sources: Joinville multicultural marketing campaigns data & other 3rd party data from DSP’s

Data Sample: 684 160 Middle Eastern unique users, 502 438 Africans unique users, 2 527 118 Turkish unique users, 

713 000 Polish unique users.

 

 

3. Italy

Sources: Joinville multicultural marketing campaigns data & other 3rd party data from DSP’s

Data Sample: 646 624 Arabic Speakers unique users, 502 546 Albanians unique users, 1 120 313 Romanian unique users. 

 

 

4. Spain

Sources: Joinville multicultural marketing campaigns data & other 3rd party data from DSP’s

Data Sample773 946 Arabic Speakers unique users,  254 350 Africans unique cookies,  170395 Chinese Unique Users, 

910 412 Latin Americans, 

 

 

5. France

Sources: Joinville multicultural marketing campaigns data & other 3rd party data from DSP’s

Data Sample:1 264 689 Africans uniques users, 3 779 518 Arabic Speakers unique users, 1 277 507  East Asian unique users;  

1 283 934 Turkish unique users.

 

For more details and data insights (demographic & geographic) drop us a line at social@joinville.se

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Written by Stephanie Lindgren

Steph has a knack for video games, photography and urban exploration. She spends her free time in her apartment that smells of rich mahogany, and is filled with many leather bound books.