As the largest ethnic group in the U.S, Hispanic Americans count around 16.3% of the U.S. population (52 million) and they are very important for any company trying to explore the U.S. market. In general, Hispanics refers to the ethnic group with origins in the countries of Latin America or Iberian peninsula, such as Mexican, [...]
Multicultural Marketing Infographic: Hispanics US & Online Advertising
Tagged with: hispanics, infographic, multicultural marketing, online advertising
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
Multicultural Holiday Celebration-Nowruz 20th March (Persian New Year)
Spring is indeed a season that full of celebration. Not only many western countries celebrate the New Year right after Christmas, around 1.3 billions Chinese people celebrate their Spring Festival on February, also many Iranian and people from other Middle Eastern countries are looking forward to their Nowruz holiday (Persian New Year) coming on 20th [...]
Tagged with: Iran, multicultural holiday, multicultural marketing, Nouroz, online advertising
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
Multicultural Marketing 101
Our crash course on Multicultural Marketing. Multicultural Marketing 101 from Niklas Nikolaidis
Ethnic Consumer Behavior and Multicultural Marketing Study: Asian American
Are you a NBA fan? If so, then you must have heard about Jeremy Lin, who is an Asian American professional basketball player for Houston Rockets and well-known for his nickname “Linsanity” due to his amazing performance in basketball field. Besides Jeremy, there are other Asian American celebrities in business, politics, journalism, military, science, and [...]
Tagged with: asian americans, consumer behavior, ethnic marketing, multicultural marketing
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
Culture in Online Marketing
On this blog we write about the things we work with at Joinville; areas like online advertising, multicultural marketing and global marketing campaigns. When clients come to us with campaign briefs they sometimes specify the cultural traits of the target group but mostly they have a rather vague idea about the specifics of the target [...]
Tagged with: culture, language, online marketing
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing
Multicultural Marketing Infographic: Important Multicultural Holidays
If you are fond of traveling and interested in holidays, you might notice there are two big events coming up this weekend in China and Brazil that attracts attention worldwide, Chinese New Year and the Brazilian Carnival. Both of these celebrations include consumer spending on travel, food and gifts. In other words, perfect for running [...]
Tagged with: brazil, china, infographic, multicultural holiday, multicultural marketing
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
The Importance of Language in Marketing Campaigns
Being a copywriter at an ad agency is pretty rough. Not that I am a copywriter but when thinking about the challenges of writing ad copy and balancing the client’s wishes, consumer’s understanding and the campaign objectives, I wouldn’t want to in a copywriter’s shoes. Not even with the astronomical salaries they make… If we [...]
Tagged with: copy, language, marketing campaigns
Posted in Global Marketing, Multicultural Blog, Multicultural Marketing
Posted in Global Marketing, Multicultural Blog, Multicultural Marketing
Multicultural Holiday Celebration– Chinese New Year
Hey guys! Christmas and the New Year has just passed and I am sure for most of you guys living in the Western countries had a good time, celebrating the holiday with family and friends, traveling and shopping some. However, Christmas is not the biggest holiday in all the countries. Due to the cultural and [...]
Tagged with: china, multicultural holiday, multicultural marketing, online marketing
Posted in Global Marketing, Multicultural Blog, Multicultural Marketing
Posted in Global Marketing, Multicultural Blog, Multicultural Marketing
5 Things You Should Know About Multicultural Marketing
Marketing to migrants living in a new country has many names – multicultural marketing, ethnic marketing or diversity marketing. Even cultural marketing has been used. But what does it really means and how do you do it? Is it hyper advanced or is it just a different messaging in your mainstream campaigns? And how do [...]
Tagged with: culture, diversity, ethnic marketing, hispanic, multicultural marketing, uk, us
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
Number of foreign-born people in Europe
Did you know that there are 38.4 million foreign-born people living in Europe? According to Eurostat 38.4 million people live in a another country than their home country. If we count as well the 2nd generation immigrants (born in their parents’ new country) then we reach more than 70 million people.
Infographic: Diversity in Multicultural Online Advertising
Diversity in advertising is important and can be the deal breaker for your business. Showing too little diversity in the advertising will keep new customers from being attracted to your brand. Showing too much and some customer will feel alienated from i the brand. But recent research shows that diversity if really fundamental for some [...]
Tagged with: diversity, hispanic online marketing, hispanics, infographic, online advertising
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing
New Study Links US Hispanic Marketing Focus Among CPG/Retail Companies to Overall Corporate Growth
The new study from The Voice of Hispanic Marketing has been released and it revealed a positive connection between corporate Hispanic marketing and revenue growth specific for CPG and CPG-based retail companies. The data showed a significant difference in the revenue growth rate attained by CPG companies with a higher focus to the Hispanic market [...]
Tips for Multicultural Marketi…
Tips for Multicultural Marketing | Yahoo! Advertising Blog http://t.co/qSXEpXN6
Tagged with: advertising, multicultural online
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing
Multicultural communities and …
Multicultural communities and mobile marketing – PRWeek US http://t.co/ULVWTZWm
Tagged with: communities, mobile, multicultural
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
Interview with Niklas Nikolaidis
Interview with Niklas Nikolaidis from Joinville on Ethnic Marketing in Europe http://t.co/kJHzzGQ0
Tagged with: ethnic marketing, joinville, multicultural advertising
Posted in Multicultural Blog, Multicultural Marketing, News
Posted in Multicultural Blog, Multicultural Marketing, News
Top 3 Mobile Operative Systems for Ethnic Visitors – Symbian Still Rules
Surfing the web on your smartphone is getting more and more common and so is the case for the visitors on the various ethnic publisher sites inside the Joinville multicultural publisher network. We recently ran test studies on visitor stats on 3 of our larger publishers to find out how much of the traffic comes [...]
Tagged with: arabic, east african, ethnic, ethnic advertising, mobile OS, multicultural, persian, publisher, smart phone
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing
Social Media Marketing in Mobi…
Social Media Marketing in Mobile-Oriented Countries http://bit.ly/lqlkKR
Posted in Multicultural Blog, Multicultural Marketing
Ethnicity by city block – great way to visualize ethnic community groups on maps
Flowing Data just posted some very nice-looking maps of ethnicity by city blocks for US cities. Mapping it by dots instead of fixed boundaries gives the maps a whole new dimension and detail richness. The only downside? That this kind of data doesn’t exist for European cities…;( Retail companies with a lot of ethnic customers [...]
Dating site reveals cultural differences between multicultural groups
Done with a sense of humor, dating site OK Cupid analyzed 526 000 members according to the race they had registered and came up with some interesting profiles for each group.Of course you cannot generalize this way (even though 526 000 is a large number), but it gives you ideas for important buzz words in [...]
Posted in Multicultural Marketing
