Multicultural and Global Online Marketing » Multicultural Marketing

Multicultural Marketing Infographic: Hispanics US & Online Advertising

Xi Li — Mon, 22 Apr 2013 11:00:00 +0000

As the largest ethnic group in the U.S, Hispanic Americans count around 16.3% of the U.S. population (52 million) and they are very important for any company trying to explore the U.S. market. In general, Hispanics refers to the ethnic group with origins in the countries of Latin America or Iberian peninsula, such as Mexican, [...]

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Multicultural Holiday Celebration-Nowruz 20th March (Persian New Year)

Xi Li — Fri, 01 Mar 2013 13:00:00 +0000

Spring is indeed a season that full of celebration. Not only many western countries celebrate the New Year right after Christmas, around 1.3 billions Chinese people celebrate their Spring Festival on February, also many Iranian and people from other Middle Eastern countries are looking forward to their Nowruz holiday (Persian New Year) coming on 20th [...]

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Multicultural Marketing 101

Niklas Nikolaidis — Thu, 21 Feb 2013 15:20:58 +0000

Our crash course on Multicultural Marketing. Multicultural Marketing 101 from Niklas Nikolaidis

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Ethnic Consumer Behavior and Multicultural Marketing Study: Asian American

Xi Li — Wed, 20 Feb 2013 15:00:00 +0000

Are you a NBA fan? If so, then you must have heard about Jeremy Lin, who is an Asian American professional basketball player for Houston Rockets and well-known for his nickname “Linsanity” due to his amazing performance in basketball field. Besides Jeremy, there are other Asian American celebrities in business, politics, journalism, military, science, and [...]

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Culture in Online Marketing

Niklas Nikolaidis — Mon, 11 Feb 2013 16:01:00 +0000

On this blog we write about the things we work with at Joinville; areas like online advertising, multicultural marketing and global marketing campaigns. When clients come to us with campaign briefs they sometimes specify the cultural traits of the target group but mostly they have a rather vague idea about the specifics of the target [...]

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Multicultural Marketing Infographic: Important Multicultural Holidays

Xi Li — Fri, 08 Feb 2013 08:00:00 +0000

If you are fond of traveling and interested in holidays, you might notice there are two big events coming up this weekend in China and Brazil that attracts attention worldwide, Chinese New Year and the Brazilian Carnival. Both of these celebrations include consumer spending on travel, food and gifts. In other words, perfect for running [...]

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The Importance of Language in Marketing Campaigns

Niklas Nikolaidis — Thu, 31 Jan 2013 11:30:00 +0000

Being a copywriter at an ad agency is pretty rough. Not that I am a copywriter but when thinking about the challenges of writing ad copy and balancing the client’s wishes, consumer’s understanding and the campaign objectives, I wouldn’t want to in a copywriter’s shoes. Not even with the astronomical salaries they make… If we [...]

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Multicultural Holiday Celebration– Chinese New Year

Xi Li — Wed, 30 Jan 2013 10:00:00 +0000

Hey guys! Christmas and the New Year has just passed and I am sure for most of you guys living in the Western countries had a good time, celebrating the holiday with family and friends, traveling and shopping some. However, Christmas is not the biggest holiday in all the countries. Due to the cultural and [...]

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5 Things You Should Know About Multicultural Marketing

Niklas Nikolaidis — Tue, 22 Jan 2013 11:00:00 +0000

Marketing to migrants living in a new country has many names – multicultural marketing, ethnic marketing or diversity marketing. Even cultural marketing has been used. But what does it really means and how do you do it? Is it hyper advanced or is it just a different messaging in your mainstream campaigns? And how do [...]

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Number of foreign-born people in Europe

Niklas Nikolaidis — Thu, 13 Dec 2012 11:24:10 +0000

Did you know that there are 38.4 million foreign-born people living in Europe? According to Eurostat 38.4 million people live in a another country than their home country. If we count as well the 2nd generation immigrants (born in their parents’ new country) then we reach more than 70 million people.

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Ad World Desires [NEEDS] Multicultural Tech Talent

Niklas Nikolaidis — Fri, 16 Nov 2012 16:19:40 +0000

While reading a post on Ad Age about how the “Ad world needs more multicultural tech talent“ I started thinking about the endless possibilities multicultural ad people brings to n online advertising business like ours.”…It’s difficult enough for agencies and brands to compete with start ups for the brightest tech minds…it’s even harder when you’re [...]

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Infographic: Diversity in Multicultural Online Advertising

Niklas Nikolaidis — Thu, 05 Apr 2012 08:24:11 +0000

Diversity in advertising is important and can be the deal breaker for your business. Showing too little diversity in the advertising will keep new customers from being attracted to your brand. Showing too much and some customer will feel alienated from i the brand. But recent research shows that diversity if really fundamental for some [...]

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New Study Links US Hispanic Marketing Focus Among CPG/Retail Companies to Overall Corporate Growth

Niklas Nikolaidis — Fri, 09 Mar 2012 09:04:33 +0000

The new study from The Voice of Hispanic Marketing has been released and it revealed a positive connection between corporate Hispanic marketing and revenue growth specific for CPG and CPG-based retail companies. The data showed a significant difference in the revenue growth rate attained by CPG companies with a higher focus to the Hispanic market [...]

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Tips for Multicultural Marketi…

Niklas Nikolaidis — Wed, 30 Nov 2011 23:35:08 +0000

Tips for Multicultural Marketing | Yahoo! Advertising Blog http://t.co/qSXEpXN6

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Multicultural communities and …

Niklas Nikolaidis — Thu, 13 Oct 2011 08:12:45 +0000

Multicultural communities and mobile marketing – PRWeek US http://t.co/ULVWTZWm

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