Exciting Times At Joinville!

Data-driven advertising

Exciting Times At Joinville!

September 22, 2014 News 0

Finally, after a long warm and beautiful summer, is autumn coming to Europe. And with it comes a lot of marketing and advertising industry development – new campaigns, new trends and dynamics both on the client and agency sides.

Joinville’s hybrid business model of marrying programmatic advertising with multicultural marketing on a global scale is giving our clients a high ROI on their digital marketing campaigns. The last months have seen some interesting developments here at Joinville:

Soft launch Mundo

We made a soft launch of Mundo, our unique self-serve ad platform for online ad campaigns with one-of-a-kind multicultural audience targeting features. Advertisers and agencies from Australia, Canada, UK and the US are already test-driving it and we expect to bring on more clients to the platform during 2014. Sign up now!

Joinville is growing!

Joinville grows with +86% YoY from 2013 which shows our clients are returning due to great results but also that clients find that multicultural marketing and advertising is giving great return on investment for them.

Expanding the team

TomA new member was added to the team – Tom van Altena – who is a Dutch designer/growth specialist/overall fun guy that will make big waves here at Joinville as he is focusing on improving customer experience and lead conversions for us.

Connect with señor Tom over at LinkedIn in case you want to discuss conversion tips, UX and more juicy stuff.

Launched our Publisher Network

In addition to our managed services and Mundo, we also launched our premium Publisher network where we offer access to premium global publishers focused on global and multicultural inventory. If you are a publisher with a lot of North American and European traffic, don’t hesitate to get in touch with us – we guarantee we can raise your revenues from the level you have today. Want to know more? Reach out directly to Xi Li, our Publisher Manager, that can tell you more or:

Ethnic Audience Data Tools

In a couple of weeks we are also launching ethnic audience data tools for everyone needing a planning tool that provides statistics and data on multicultural audiences worldwide. Sign up if you’d like to get notified when we launch!

Looking forward to 2015..

2015 will be filled with a lot of development work, as we are also developing offline multicultural marketing tools that will provide huge value to everyone interested  in the multicultural marketing space from Saratoga to Zaragoza. And everyone in-between.

Going into the later part of 2014, we would like to thank our clients for a great 2014 so far and also welcome some of the new ones coming in!

Keep in touch!

Niklas @ Joinville

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