Joinville Expands Its UK Private Marketplace Inventory With Ethnic PMPs

Data-driven advertising

Joinville Expands Its UK Private Marketplace Inventory With Ethnic PMPs

October 6, 2015 News 0

Joinville Expands Its Vertical Private Marketplace Inventory with Ethnic Private MarketPlaces

Stockholm, October 6, 2015: Joinville, a Stockholm-based startup leading the charge in delivering ethnic programmatic advertising solutions, today announced they are launching several new UK private marketplace (PMPs) with ethnic ad inventory.
Brand advertisers interested in reaching UK African, UK Chinese, Filipino, Persian and Arabic-speaking audiences will be able to buy media inventory in exclusive, private marketplaces (PMPs) from inside their own programmatic buying platforms.

Trading desks have started to request ethnic and vertical PMPs and we wanted to create easy-to-buy hubs where media buyers can leverage Joinville’s strong, vertical publisher inventory for programmatic buying”, says Niklas Nikolaidis, Joinville’s CEO. “For Joinville, it’s about simplifying the selling and buying of hard-to-find niche audiences across screens and platforms where brands can sell to the long tail consumers as well. As advertisers run bigger and more complex campaigns with Joinville, they are looking for more efficient and frictionless ways to buy ethnic and BME media that fits into their workflow and ad technology stack.” he continues.

Joinville’s ethnic PMPs, sometimes also called Direct Auctions, are available via the Doubleclick Ad Exchange and Rubicon Project and can easily be set up using the industry standard known as a deal ID inside demand-side platforms (DSPs) or directly inside the ad exchanges.
Media buyers, trading desks and advertisers have various options for accessing these ethnic private marketplaces:

The steadily growing advertiser and publisher base, increasing deal sizes and higher frequencies of repeat advertisers are all indicators of how well Joinville’s ethnic programmatic solutions on both the buy- and sell side has been embraced by advertisers”, concludes Nikolaidis.

For further enquiries, please contact:
Niklas Nikolaidis, CEO,, tel +46 760474343

About Joinville:
Founded in 2011 and leading the charge in delivering ethnic programmatic advertising solutions, Joinville creates non-traditional marketing solutions for vertical segment advertising. Operating in Europe and North America, the company builds ad solutions for buying and selling ethnic audiences. More info at


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