Stuff we like… Programmatic & RTB explained

Data-driven advertising

Stuff we like… Programmatic & RTB explained

January 21, 2015 News 0

At Joinville, we are so deep into programmatic advertising that we sometimes forget it’s a pretty complex area. IAB has made a great explainer video worth checking out if you feel acronyms like RTB, PMP and DSP are too many to keep track of.

Watch the video below or visit IAB’s website for more information on the matter.

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