Remember when you had to use another agency in order to buy multicultural media? Those days are gone now! Mundo - the multicultural ad platform will solve this for you through it's unique targeting technology and self-serve UI.
Seeing how culture affects consumer preferences and branding receptiveness for migrants worldwide, we utilize data from 1st and 3rd party sources to create optimal campaigns for our clients.
Joinville's data management platform (DMP) can enrich campaigns with 2nd party data for targeting across any vertical market.
Multicultural users are leading the trends in mobile. Target users on mobile sites or via in-app advertising on specific apps on both iOS and Android.
We combine programmatic buying with direct site media buying on over 320 ethnic sites for superior multicultural ad campaign optimization.
Access the largest repository of multicultural private marketplaces (PMPs) for exclusive media buying outside of the competitive and open RTB auctions.
Listen to our clients praise - our support team is available to answer your questions quickly for successful multicultural campaigns.
Run social media advertising campaigns where your audience is - on Facebook and Twitter. Targeted verticals and interest-based campaign optimization.
Run highly engaging preroll video campaigns on targeted, ethnic video sites where users are viewing their favourite content.
Granular geographic targeting down to global zip codes, regions and DMA's (Designated Market Area). Available for both desktop and mobile users.
Access to programmatic platforms for global reach and immediate scalability of RTB campaigns.
For a good while we have been publishing articles, case studies and infographics about various ethnic groups and markets. Reading […]
Niklas Nikolaidis is the VP of Sales & Business Development and founder of Joinville, a Stockholm-based niche audience buying platform […]
The marketing industry’s first survey on trends and demographics on the marketers moving the niche sector forward.
In the digital marketing age, no marketer would dare to take the risk of ignoring the importance of metrics. As […]
Marketing to migrants living in a new country has many names – multicultural marketing, ethnic marketing or diversity marketing. Even […]