Stuff we like… Programmatic & RTB explained

At Joinville, we are so deep into programmatic advertising that we sometimes forget it’s a pretty complex area. IAB has made a great explainer video worth checking out if you feel acronyms like RTB, PMP and DSP are too many to keep track of. Watch the video below or visit IAB's website for more information on the matter.
Written by Niklas Nikolaidis

Niklas Nikolaidis is the founder of Joinville; a trading desk and SaaS ad platform that powers digital multicultural campaigns via direct and programmatic media buying.