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Multicultural Marketing Research

Bilingualism and the Emotional Intensity of Advertising Language

Posted By Niklas Nikolaidis

Back in 2008 (long time ago, we know) some researchers from the Rotterdam School of Management in the Netherlands conducted research on how advertising language and message perception is different depending on the language of the advertising creative and the language spoken by the receiver.
See below for

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marketing clients

Cases

Clients of the Month

Posted By Stephanie Lindgren

At Joinville, we are very happy to provide our services to an array of clients varying in country, targeting, as well as industry. Both old and new clients are just as important to us. That being said, we decided to put the spotlight on some of

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ramadan, ramadan 2016, multicultural, multicultural marketing, advertising, cultural, infographic, islam, muslim, celebration, fasting, eid, asda, commerce, business, wal-mart, asda ramadan

Case Study

ASDA reached UK Muslims for Ramadan with Joinville Display

Posted By Stephanie Lindgren

ASDA is one of the world’s biggest retailers and are based in the UK with 525 stores and over 175,000 employees with a total of 1 billion in revenue in 2015. ASDA has a reputation for being one of the friendliest in the industry, as

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ramadan, ramadan 2016, multicultural, multicultural marketing, advertising, cultural, infographic, islam, muslim, celebration, fasting, eid

Infographic

Ramadan 2016 [Infographic]

Posted By Stephanie Lindgren

Ramadan 2016
The most important ethnic holiday of the year for Muslims – Ramadan! For you marketers to know the basics of Ramadan quickly, we share our latest ethnic holiday infographic: Ramadan 2016 (June 6 – July 5th) with you. This infographic would show you the

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case study, casestudy, bbc, marketing, advertising, multicultural marketing, display

Case Study

BBC Multicultural Display Campaign Success Among African Audiences

Posted By Stephanie Lindgren

Sports campaigns can be hugely successful among multicultural audiences and BBC leverages Joinville’s expertise in finding the right sites for their African football campaign.
Joinville helped BBC to promote their African football campaign (voting for the BBC African footballer of the year 2012) by targeting

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mundo, mundo platform, advertising platform, ad tech, advertising, tags, tag tracking,

Mundo

First Mundo Updates for 2016

Posted By Stephanie Lindgren

For many of us in the advertising industry, the year is still in the planning phase. During this time, we have been hard at work with being able to provide you with some help in running your campaigns in 2016.
As you might know, last October

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master card, mastercard, credit cards, marketing, advertising, multicultural, middleeast, middle east, joinville, display, display ads, display advertising, arabic, australia,

Case Study

MasterCard Reaches Arabic- Speaking Clients in Australia with Joinville Display

Posted By Stephanie Lindgren

High-performance global display campaigns gives MasterCard reach on Arabic websites in Australia.
MasterCard Worldwide, is one of the largest multinational financial service corporations. With over 5,000 employees and 25,000 financial institutions issuing their debit and credit cards, MasterCard has capitalized on

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clinique, marketing, advertising, multicultural, ad tech, ads, arabic, arabic women, united kingdom

Case Study

Clinique Finds Arabic-Speaking Women In The UK Through The Joinville Display Trading Desk

Posted By Stephanie Lindgren

Targeted lifestyle ads from Clinique reaches Arabic-speaking women on lifestyle sites.
Clinique was introduced in 1968 after an article in US Vogue which discussed whether great skin can actually be achieved through a proper skin care regime. Their products are now

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rebtel, case study, casestudy, marketing, advertising, multicultural marketing, multicultural

Case Study

Rebtel Explores The Migrant Market Successfully Launching Mobile Campaign

Posted By Stephanie Lindgren

Based on its nature to connect the world, telecom companies are likely to achieve impressive ROI from their global ethnic marketing campaigns. Rebtel connected with Joinville to target migrant customers in the US, UK, France and Canada using Joinville’s platform and

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