Tag: advertising

Data-driven advertising

Real Time Bidding and What It Means For Marketing

Traditional methods of digital advertising have become inefficient and are beginning to be considered obsolete, which is probably an insight you already have had if you find yourself on our wonderful blog! Advertisers have grown tired of paying the same price per impression, as is the case for a CPM campaign. Advertisers and publishers are…
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March 17, 2019 0

Bilingualism and the Emotional Intensity of Advertising Language

Back in 2008 (long time ago, we know) some researchers from the Rotterdam School of Management in the Netherlands conducted research on how advertising language and message perception is different depending on the language of the advertising creative and the language spoken by the receiver. See below for the presentation and the full PDF can be downloaded here.


April 28, 2016 0

Clients of the Month

At Joinville, we are very happy to provide our services to an array of clients varying in country, targeting, as well as industry. Both old and new clients are just as important to us. That being said, we decided to put the spotlight on some of our clients for March 2016. Stay tuned for our next…
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April 1, 2016 0

ASDA reached UK Muslims for Ramadan with Joinville Display

ASDA is one of the world’s biggest retailers and are based in the UK with 525 stores and over 175,000 employees with a total of 1 billion in revenue in 2015. ASDA has a reputation for being one of the friendliest in the industry, as well as having the lowest priced supermarkets in Britain. The…
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March 29, 2016 0

Ramadan 2016 [Infographic]

Ramadan 2016 The most important ethnic holiday of the year for Muslims – Ramadan! For you marketers to know the basics of Ramadan quickly, we share our latest ethnic holiday infographic: Ramadan 2016 (June 6 – July 5th) with you. This infographic would show you the meaning of Ramadan, how people celebrate this ethnic holiday, and…
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March 29, 2016 0

BBC Multicultural Display Campaign Success Among African Audiences

Sports campaigns can be hugely successful among multicultural audiences and BBC leverages Joinville’s expertise in finding the right sites for their African football campaign. Joinville helped BBC to promote their African football campaign (voting for the BBC African footballer of the year 2012) by targeting African groups living in the United Kingdom and in their…
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February 19, 2016 0

First Mundo Updates for 2016

For many of us in the advertising industry, the year is still in the planning phase. During this time, we have been hard at work with being able to provide you with some help in running your campaigns in 2016. As you might know, last October we released the pre-beta for our Mundo. Just in case…
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February 18, 2016 0

MasterCard Reaches Arabic- Speaking Clients in Australia with Joinville Display

High-performance global display campaigns gives MasterCard reach on Arabic websites in Australia. MasterCard Worldwide, is one of the largest multinational financial service corporations. With over 5,000 employees and 25,000 financial institutions issuing their debit and credit cards, MasterCard has capitalized on developing new technologies to process payments safe, simply, and efficiently. Helping MasterCard to communicate…
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February 5, 2016 0

Clinique Finds Arabic-Speaking Women In The UK Through The Joinville Display Trading Desk

Targeted lifestyle ads from Clinique reaches Arabic-speaking women on lifestyle sites. Clinique was introduced in 1968 after an article in US Vogue which discussed whether great skin can actually be achieved through a proper skin care regime. Their products are now sold in more then 139 countries and territories. Clinique offers products for men and…
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February 5, 2016 0

Rebtel Explores The Migrant Market Successfully Launching Mobile Campaign

Based on its nature to connect the world, telecom companies are likely to achieve impressive ROI from their global ethnic marketing campaigns. Rebtel connected with Joinville to target migrant customers in the US, UK, France and Canada using Joinville’s platform and expertise in multicultural marketing, running a campaign that targeted mobile users. Rebtel Group is…
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February 5, 2016 0