Are you a NBA fan? If so, then you must have heard about Jeremy Lin, who is an Asian American professional basketball player for Houston Rockets and well-known for his nickname “Linsanity” due to his amazing performance in basketball field. Besides Jeremy, there are other Asian American celebrities in business, politics, journalism, military, science, and [...]
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Tagged with: asian americans, consumer behavior, ethnic marketing, multicultural marketing
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
Right in the middle of brainstorming keyword lists for 2 multilingual PPC-campaigns in 6 different languages for the Swedish market (yes, people, ethnic groups do use their home language for search, not just the host country language) I found this great post on multicultural usage of social media from the always interesting Hispanic Online Marketing. [...]
Tagged with: asian americans, facebook, hispanic online marketing, hispanics, multicultural, social media
Posted in Multicultural Marketing, Online Marketing
Posted in Multicultural Marketing, Online Marketing