If you are fond of traveling and interested in holidays, you might notice there are two big events coming up this weekend in China and Brazil that attracts attention worldwide, Chinese New Year and the Brazilian Carnival. Both of these celebrations include consumer spending on travel, food and gifts. In other words, perfect for running [...]
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Tagged with: brazil, china, infographic, multicultural holiday, multicultural marketing
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
Hey guys! Christmas and the New Year has just passed and I am sure for most of you guys living in the Western countries had a good time, celebrating the holiday with family and friends, traveling and shopping some. However, Christmas is not the biggest holiday in all the countries. Due to the cultural and [...]
Tagged with: china, multicultural holiday, multicultural marketing, online marketing
Posted in Global Marketing, Multicultural Blog, Multicultural Marketing
Posted in Global Marketing, Multicultural Blog, Multicultural Marketing
Last week we discussed the online advertising market in China. The trading volume of the Chinese online advertising market in 2012 was more than 100 billion Yuan, and it is expected that the online advertising market in China would still increase by around 30% annually in the next three years. (iResearch, Jan 2013) The Chinese [...]
Tagged with: china, global marketing, infographic, online advertising
Posted in Global Marketing, Multicultural Blog
Posted in Global Marketing, Multicultural Blog
It is hard to deny that Asia-Pacific is already a giant in online advertising market since the ad expenditures in the region have reached $27.3 billion in 2012. It is expected that by the end of 2013, Asia-Pacific would become the second-largest digital ad market in the world, surpassing Western Europe by nearly $2 billion. [...]
Tagged with: china, global marketing, online advertising, rtb
Posted in Global Marketing, Multicultural Blog
Posted in Global Marketing, Multicultural Blog
RT @ClickZ: China Internet Advertising 101 http://t.co/yRhj5FWO