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Looking Beyond Cultural Festivals in Ethnic Marketing

Posted By Rohit Chattopadhyay

Looking Beyond Cultural Festivals in Ethnic Marketing
In his now famous book, The Culture Code, Clotaire Rapaille explains how Nestlé used his help to start selling coffee in Japan. They contacted this French-American psychoanalyst and marketing consultant when Nestle was unsuccessful in making the Japanese

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Online Marketing Infographic: Multicultural Marketing in Canada

Posted By Magic Man

Although Canada is the second largest country in the world by area, it only makes up around 0.5% of the world’s population. Until December of 2012, the overall population in Canada was over 35 million and foreign-born Canadians count around 20% of the total population.

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tips on how to launch a multicultural campaign in australia

Research

Best Tips for Marketers to Launch Multicultural Marketing Campaigns in Australia

Posted By Magic Man

It is definitely not easy to find another country in the world like Australia that ethnic groups take really high percentage of the overall market. In 2013, statistics shows almost 27.7% of Australia´s 23 million people were born overseas (6.4 million), which represents a multicultural

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Multicultural Marketing: How to Target Chinese People in the UK Efficiently?

Posted By Magic Man

Don’t know if you have heard an expression, “there are Chinese people in wherever human exists”. Although it is a joke, there are Chinese people living in other places than in China, you can see Chinese people not only in Asia, Europe, North America, but

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