Tag: culture

Data-driven advertising

Looking Beyond Cultural Festivals in Ethnic Marketing

Looking Beyond Cultural Festivals in Ethnic Marketing In his now famous book, The Culture Code, Clotaire Rapaille explains how Nestlé used his help to start selling coffee in Japan. They contacted this French-American psychoanalyst and marketing consultant when Nestle was unsuccessful in making the Japanese buy coffee. Rapaille soon discovered that the Japanese had no…
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October 25, 2016 0

Niche Audiences On The Rise: Latino Muslims

Latino Muslims Have Increasing Impact on International Marketing and Business  In nations like the United States where Latinos now make up the largest minority group, watch groups like WhyIslam.org are reporting that Latinos are “one of the fastest growing segments” of the Muslim community. Increases in Latinos converting to Islam can be seen in other predominantly Christian…
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December 17, 2015 0

Halloween: Culture, Not A Costume

Halloween is nearly upon us, and with it must come some spine-tingling festivities. While trick-or-treating or bobbing for apples is as far as most people are willing to go to get into the festive spirit, some take things a bit too far by posing as members of ethnic minorities, and behaving in a stereotypical way…
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October 28, 2015 0

Culture in Online Marketing

On this blog we write about the things we work with at Joinville; areas like online advertising, multicultural marketing and global marketing campaigns. When clients come to us with campaign briefs they sometimes specify the cultural traits of the target group but mostly they have a rather vague idea about the specifics of the target…
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February 11, 2013 0

5 Things You Should Know About Multicultural Marketing

Marketing to migrants living in a new country has many names – multicultural marketing, ethnic marketing or diversity marketing. Even cultural marketing has been used. But what does it really means and how do you do it? Is it hyper advanced or is it just a different messaging in your mainstream campaigns? And how do…
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January 22, 2013 2