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Multicultural Blog Multicultural Marketing Research

Looking Beyond Cultural Festivals in Ethnic Marketing

Posted By Rohit Chattopadhyay

Looking Beyond Cultural Festivals in Ethnic Marketing
In his now famous book, The Culture Code, Clotaire Rapaille explains how Nestlé used his help to start selling coffee in Japan. They contacted this French-American psychoanalyst and marketing consultant when Nestle was unsuccessful in making the Japanese

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muslim, christian, catholic, islam, religion, marketing, latinos, latinas, latino muslims, latino islam, islam latino, muslim latino, cultural, culture, multicultural, multicultural marketing, mexican muslims, spanish muslims, advertising,

Multicultural Marketing

Niche Audiences On The Rise: Latino Muslims

Posted By Stephanie Lindgren

Latino Muslims Have Increasing Impact on International Marketing and Business 

In nations like the United States where Latinos now make up the largest minority group, watch groups like WhyIslam.org are reporting that Latinos are “one of the fastest growing segments” of the Muslim community. Increases in

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Multicultural Marketing

Halloween: Culture, Not A Costume

Posted By Stephanie Lindgren

Halloween is nearly upon us, and with it must come some spine-tingling festivities. While trick-or-treating or bobbing for apples is as far as most people are willing to go to get into the festive spirit, some take things a bit too far by posing as

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Research

Culture in Online Marketing

Posted By Niklas Nikolaidis

On this blog we write about the things we work with at Joinville; areas like online advertising, multicultural marketing and global marketing campaigns. When clients come to us with campaign briefs they sometimes specify the cultural traits of the target group but mostly they have

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Research

5 Things You Should Know About Multicultural Marketing

Posted By Niklas Nikolaidis

Marketing to migrants living in a new country has many names – multicultural marketing, ethnic marketing or diversity marketing. Even cultural marketing has been used.
But what does it really means and how do you do it? Is it hyper advanced or is it just

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