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Ethnic advertising: One messag…

Posted on December 28, 2011 by Niklas Nikolaidis

Ethnic advertising: One message, or many? | The Economist http://t.co/u2MQ8hLi

Tagged with: ethnic advertising, multicultural online
Posted in Multicultural Blog

Top 3 Mobile Operative Systems for Ethnic Visitors – Symbian Still Rules

Posted on May 24, 2011 by Niklas Nikolaidis

Surfing the web on your smartphone is getting more and more common and so is the case for the visitors on the various ethnic publisher sites inside the Joinville multicultural publisher network. We recently ran test studies on visitor stats on 3 of our larger publishers to find out how much of the traffic comes [...]

Tagged with: arabic, east african, ethnic, ethnic advertising, mobile OS, multicultural, persian, publisher, smart phone
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing

One-stop-shop network for multicultural marketing launched in Sweden

Posted on March 25, 2009 by Niklas Nikolaidis — No Comments ↓

Stockholm March 26, 2009 – In April Sweden’s first comprehensive multicultural marketing network will be launched. KAPI AB and Joinville will together form a complete channel for communication to multicultural groups – online and offline. The multicultural population in Sweden is over 1.6 million people and has a purchasing power of over 200 billion SEK [...]

Tagged with: ad network, ethnic advertising, multicultural marketing
Posted in News