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ethnic culture

Multicultural Blog Multicultural Marketing Research

Looking Beyond Cultural Festivals in Ethnic Marketing

Posted By Rohit Chattopadhyay

Looking Beyond Cultural Festivals in Ethnic Marketing
In his now famous book, The Culture Code, Clotaire Rapaille explains how Nestlé used his help to start selling coffee in Japan. They contacted this French-American psychoanalyst and marketing consultant when Nestle was unsuccessful in making the Japanese

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The UK ethnic population on a map

Multicultural Blog

The UK ethnic population on a map

Posted By Niklas Nikolaidis

At Joinville, we love data. 🙂 The Guardian’s Datablog is one of those places we frequently return to for more and more of it.
Here’s an interesting post on mapping out the ethnic population in the UK. In the UK, the non-white British population has

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How to do multicultural research with Google Insights or Where in the world will you find the most interest for Mercedes?

Research

How to do multicultural research with Google Insights or Where in the world will you find the most interest for Mercedes?

Posted By Niklas Nikolaidis

One of our favorite tools here at Joinville when it comes to do multicultural keyword research, target group mapping or general trend search online is Google Insights for Search.

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