Did you know that there are 38.4 million foreign-born people living in Europe? According to Eurostat 38.4 million people live in a another country than their home country. If we count as well the 2nd generation immigrants (born in their parents’ new country) then we reach more than 70 million people.
Win With Ethnic Consumers: Global Companies Embrace Multicultural Marketing http://t.co/5N3WpYU3 via @adage
Surfing the web on your smartphone is getting more and more common and so is the case for the visitors on the various ethnic publisher sites inside the Joinville multicultural publisher network. We recently ran test studies on visitor stats on 3 of our larger publishers to find out how much of the traffic comes [...]
UK – A growing number of mainstream clothing, fast-food and confectionery brands are developing products for ethic groups. On Monday, Asda launched a 13-piece Asian clothing range, under its George fashion label, that includes sequinned salwaar kameez suits and dapata scarves. The launch is pegged to Islamic holiday Eid, which takes place later this month. [...]