Looking Beyond Cultural Festivals in Ethnic Marketing

Looking Beyond Cultural Festivals in Ethnic Marketing In his now famous book, The Culture Code, Clotaire Rapaille explains how NestlĂ© used his help to start selling coffee in Japan. They contacted this French-American psychoanalyst and marketing consultant when Nestle was unsuccessful in making the Japanese buy coffee. Rapaille soon discovered that the Japanese had no…
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October 25, 2016 0