Marketing to migrants living in a new country has many names – multicultural marketing, ethnic marketing or diversity marketing. Even cultural marketing has been used. But what does it really means and how do you do it? Is it hyper advanced or is it just a different messaging in your mainstream campaigns? And how do [...]
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Tagged with: culture, diversity, ethnic marketing, hispanic, multicultural marketing, uk, us
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
The new study from The Voice of Hispanic Marketing has been released and it revealed a positive connection between corporate Hispanic marketing and revenue growth specific for CPG and CPG-based retail companies. The data showed a significant difference in the revenue growth rate attained by CPG companies with a higher focus to the Hispanic market [...]
The top searches on Yahoo! En Español for July were: Entertainment News Sports There’s been a lot of talk about boxing, UFC and wrestling working it’s way up as favourite sports for US Hispanics and we can clearly see where your Hispanic sponsor and endorsement funds would go judging by July’s top searches. Source: http://espanol.pop.yahoo.com/technology/ [...]
Tagged with: hispanic, search, yahoo en español
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing, Search
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing, Search