As the largest ethnic group in the U.S, Hispanic Americans count around 16.3% of the U.S. population (52 million) and they are very important for any company trying to explore the U.S. market. In general, Hispanics refers to the ethnic group with origins in the countries of Latin America or Iberian peninsula, such as Mexican, [...]
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Tagged with: hispanics, infographic, multicultural marketing, online advertising
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
Diversity in advertising is important and can be the deal breaker for your business. Showing too little diversity in the advertising will keep new customers from being attracted to your brand. Showing too much and some customer will feel alienated from i the brand. But recent research shows that diversity if really fundamental for some [...]
Tagged with: diversity, hispanic online marketing, hispanics, infographic, online advertising
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing
Right in the middle of brainstorming keyword lists for 2 multilingual PPC-campaigns in 6 different languages for the Swedish market (yes, people, ethnic groups do use their home language for search, not just the host country language) I found this great post on multicultural usage of social media from the always interesting Hispanic Online Marketing. [...]
Tagged with: asian americans, facebook, hispanic online marketing, hispanics, multicultural, social media
Posted in Multicultural Marketing, Online Marketing
Posted in Multicultural Marketing, Online Marketing