Tag: marketing

Data-driven advertising

Real Time Bidding and What It Means For Marketing

Traditional methods of digital advertising have become inefficient and are beginning to be considered obsolete, which is probably an insight you already have had if you find yourself on our wonderful blog! Advertisers have grown tired of paying the same price per impression, as is the case for a CPM campaign. Advertisers and publishers are…
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March 17, 2019 0

BBC Multicultural Display Campaign Success Among African Audiences

Sports campaigns can be hugely successful among multicultural audiences and BBC leverages Joinville’s expertise in finding the right sites for their African football campaign. Joinville helped BBC to promote their African football campaign (voting for the BBC African footballer of the year 2012) by targeting African groups living in the United Kingdom and in their…
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February 19, 2016 0

First Mundo Updates for 2016

For many of us in the advertising industry, the year is still in the planning phase. During this time, we have been hard at work with being able to provide you with some help in running your campaigns in 2016. As you might know, last October we released the pre-beta for our Mundo. Just in case…
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February 18, 2016 0

MasterCard Reaches Arabic- Speaking Clients in Australia with Joinville Display

High-performance global display campaigns gives MasterCard reach on Arabic websites in Australia. MasterCard Worldwide, is one of the largest multinational financial service corporations. With over 5,000 employees and 25,000 financial institutions issuing their debit and credit cards, MasterCard has capitalized on developing new technologies to process payments safe, simply, and efficiently. Helping MasterCard to communicate…
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February 5, 2016 0

Clinique Finds Arabic-Speaking Women In The UK Through The Joinville Display Trading Desk

Targeted lifestyle ads from Clinique reaches Arabic-speaking women on lifestyle sites. Clinique was introduced in 1968 after an article in US Vogue which discussed whether great skin can actually be achieved through a proper skin care regime. Their products are now sold in more then 139 countries and territories. Clinique offers products for men and…
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February 5, 2016 0

Rebtel Explores The Migrant Market Successfully Launching Mobile Campaign

Based on its nature to connect the world, telecom companies are likely to achieve impressive ROI from their global ethnic marketing campaigns. Rebtel connected with Joinville to target migrant customers in the US, UK, France and Canada using Joinville’s platform and expertise in multicultural marketing, running a campaign that targeted mobile users. Rebtel Group is…
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February 5, 2016 0

The Economic Power of Hispanic Consumers

The reality of retail sales is that the holiday season can either make or break the bottom line of a business. As such, savvy entrepreneurs are looking at key factors designed to make the most of this important sales opportunity. While the tendency in recent years has been to address this reality by starting holiday…
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December 18, 2015 0

Coca-Cola Ad Offends Indigenous Mexicans With Open Your Heart Campaign

Coca-Cola is in the spotlight again, however; this time it is for a controversial advertisement used in its Open Your Heart campaign aimed at their Mexican and Latin American audience. The advertisement has been criticized not only by the Hispanic populations for its white savior-like undertone, but also by the Mexican government itself. The Mexican…
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December 14, 2015 0

5 Ways to Maximize Your Revenue With Your Ad Spaces

Not having much luck with your ad spaces? Looking for ways to increase revenue? Whether you’re placing ads on your website for a little extra pocket money or to achieve an upstream of residual income, we’re going to provide you with 5 tips to maximize the chances of successful results. When monetizing ad space, you…
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December 7, 2015 0

Connect With The Swedish Online Community @ Internet Dagarna

When it comes to connecting with Sweden’s growing online community, there’s no better event than Internet Dagarna, otherwise known as Internet Days. This action-packed two-day event is a must-do for anyone who wants to learn more about how Scandinavians work with the Internet in various ways. About Internet Dagarna Internet Dagarna was founded in 2009 by the Internet…
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November 23, 2015 0