Tag: multicultural marketing

Data-driven advertising

ASDA reached UK Muslims for Ramadan with Joinville Display

ASDA is one of the world’s biggest retailers and are based in the UK with 525 stores and over 175,000 employees with a total of 1 billion in revenue in 2015. ASDA has a reputation for being one of the friendliest in the industry, as well as having the lowest priced supermarkets in Britain. The…
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March 29, 2016 0

Ramadan 2016 [Infographic]

Ramadan 2016 The most important ethnic holiday of the year for Muslims – Ramadan! For you marketers to know the basics of Ramadan quickly, we share our latest ethnic holiday infographic: Ramadan 2016 (June 6 – July 5th) with you. This infographic would show you the meaning of Ramadan, how people celebrate this ethnic holiday, and…
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March 29, 2016 0

BBC Multicultural Display Campaign Success Among African Audiences

Sports campaigns can be hugely successful among multicultural audiences and BBC leverages Joinville’s expertise in finding the right sites for their African football campaign. Joinville helped BBC to promote their African football campaign (voting for the BBC African footballer of the year 2012) by targeting African groups living in the United Kingdom and in their…
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February 19, 2016 0

Rebtel Explores The Migrant Market Successfully Launching Mobile Campaign

Based on its nature to connect the world, telecom companies are likely to achieve impressive ROI from their global ethnic marketing campaigns. Rebtel connected with Joinville to target migrant customers in the US, UK, France and Canada using Joinville’s platform and expertise in multicultural marketing, running a campaign that targeted mobile users. Rebtel Group is…
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February 5, 2016 0

The Economic Power of Hispanic Consumers

The reality of retail sales is that the holiday season can either make or break the bottom line of a business. As such, savvy entrepreneurs are looking at key factors designed to make the most of this important sales opportunity. While the tendency in recent years has been to address this reality by starting holiday…
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December 18, 2015 0

Niche Audiences On The Rise: Latino Muslims

Latino Muslims Have Increasing Impact on International Marketing and Business  In nations like the United States where Latinos now make up the largest minority group, watch groups like WhyIslam.org are reporting that Latinos are “one of the fastest growing segments” of the Muslim community. Increases in Latinos converting to Islam can be seen in other predominantly Christian…
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December 17, 2015 0

Coca-Cola Ad Offends Indigenous Mexicans With Open Your Heart Campaign

Coca-Cola is in the spotlight again, however; this time it is for a controversial advertisement used in its Open Your Heart campaign aimed at their Mexican and Latin American audience. The advertisement has been criticized not only by the Hispanic populations for its white savior-like undertone, but also by the Mexican government itself. The Mexican…
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December 14, 2015 0

African American Hair Care Industry Is Shifting, But Still Growing

Every so often, a niche will emerge that has unlimited marketing potential, but moderate action. The African American hair care market is one such niche product category. Despite a huge shift in African American hair care, including the Natural Hair Movement, sales of hair care products to African Americans reached $774 million in 2014, showing a 12…
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December 8, 2015 0

The Future of Multicultural Advertising with the CEO of Joinville

Thalamus interview Joinville CEO on reaching Multicultural Audiences through programmatic Earlier this week, Thalamus sat down with our CEO Niklas Nikolaidis to get a more in depth understand on what we at Joinville do, but more importantly what the future holds within the Multicultural Advertising. In addition to this, also discussed is the great potential…
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December 3, 2015 0

10 Out of 100+ Things To Learn From Our New eBook

We have collected some of the most read global guides to country-specific online advertising markets form out blog at Joinville. We figured it could be neat to have them packaged into one file at your disposal! The following are the top 10 reasons you should download our free eBook (truth be told there are probably…
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November 16, 2015 0