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Tag: multicultural marketing

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Case Study

ASDA reached UK Muslims for Ramadan with Joinville Display

Posted By Stephanie Lindgren

ASDA is one of the world’s biggest retailers and are based in the UK with 525 stores and over 175,000 employees with a total of 1 billion in revenue in 2015. ASDA has a reputation for being one of the friendliest in the industry, as

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ramadan, ramadan 2016, multicultural, multicultural marketing, advertising, cultural, infographic, islam, muslim, celebration, fasting, eid

Infographic

Ramadan 2016 [Infographic]

Posted By Stephanie Lindgren

Ramadan 2016
The most important ethnic holiday of the year for Muslims – Ramadan! For you marketers to know the basics of Ramadan quickly, we share our latest ethnic holiday infographic: Ramadan 2016 (June 6 – July 5th) with you. This infographic would show you the

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case study, casestudy, bbc, marketing, advertising, multicultural marketing, display

Case Study

BBC Multicultural Display Campaign Success Among African Audiences

Posted By Stephanie Lindgren

Sports campaigns can be hugely successful among multicultural audiences and BBC leverages Joinville’s expertise in finding the right sites for their African football campaign.
Joinville helped BBC to promote their African football campaign (voting for the BBC African footballer of the year 2012) by targeting

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Case Study

Rebtel Explores The Migrant Market Successfully Launching Mobile Campaign

Posted By Stephanie Lindgren

Based on its nature to connect the world, telecom companies are likely to achieve impressive ROI from their global ethnic marketing campaigns. Rebtel connected with Joinville to target migrant customers in the US, UK, France and Canada using Joinville’s platform and

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latino consumer, latina consumer, latino, hispanic, hispanic consumers, multicultural audiences, multicultural marketing, niche audiences, niche marketing, programmatic, adtech, shopping, business, ecommerce

Multicultural Marketing

The Economic Power of Hispanic Consumers

Posted By Stephanie Lindgren

The reality of retail sales is that the holiday season can either make or break the bottom line of a business. As such, savvy entrepreneurs are looking at key factors designed to make the most of this important sales opportunity. While the tendency in recent

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muslim, christian, catholic, islam, religion, marketing, latinos, latinas, latino muslims, latino islam, islam latino, muslim latino, cultural, culture, multicultural, multicultural marketing, mexican muslims, spanish muslims, advertising,

Multicultural Marketing

Niche Audiences On The Rise: Latino Muslims

Posted By Stephanie Lindgren

Latino Muslims Have Increasing Impact on International Marketing and Business 

In nations like the United States where Latinos now make up the largest minority group, watch groups like WhyIslam.org are reporting that Latinos are “one of the fastest growing segments” of the Muslim community. Increases in

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Global Marketing

Coca-Cola Ad Offends Indigenous Mexicans With Open Your Heart Campaign

Posted By Stephanie Lindgren

Coca-Cola is in the spotlight again, however; this time it is for a controversial advertisement used in its Open Your Heart campaign aimed at their Mexican and Latin American audience. The advertisement has been criticized not only by the Hispanic populations

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Multicultural Marketing

African American Hair Care Industry Is Shifting, But Still Growing

Posted By Stephanie Lindgren

Every so often, a niche will emerge that has unlimited marketing potential, but moderate action. The African American hair care market is one such niche product category. Despite a huge shift in African American hair care, including the Natural Hair Movement,

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Industry Interview

The Future of Multicultural Advertising with the CEO of Joinville

Posted By Stephanie Lindgren

Thalamus interview Joinville CEO on reaching Multicultural Audiences through programmatic
Earlier this week, Thalamus sat down with our CEO Niklas Nikolaidis to get a more in depth understand on what we at Joinville do, but more importantly what the future holds within the Multicultural Advertising.

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