As the largest ethnic group in the U.S, Hispanic Americans count around 16.3% of the U.S. population (52 million) and they are very important for any company trying to explore the U.S. market. In general, Hispanics refers to the ethnic group with origins in the countries of Latin America or Iberian peninsula, such as Mexican, [...]
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Tagged with: hispanics, infographic, multicultural marketing, online advertising
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
Spring is indeed a season that full of celebration. Not only many western countries celebrate the New Year right after Christmas, around 1.3 billions Chinese people celebrate their Spring Festival on February, also many Iranian and people from other Middle Eastern countries are looking forward to their Nowruz holiday (Persian New Year) coming on 20th [...]
Tagged with: Iran, multicultural holiday, multicultural marketing, Nouroz, online advertising
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
United States and China are keeping the lead in the global Internet market, no matter in terms of numbers of Internet users, country users/worldwide users ratio, and so on. However, when it comes to the growth of Internet and online advertising market, emerging countries like Russia and Turkey experiences the highest growth rate and draws [...]
Tagged with: global advertising, multicultural marketing, online advertising, online marketing, turkey
Posted in Global Marketing, Multicultural Blog
Posted in Global Marketing, Multicultural Blog
Are you a NBA fan? If so, then you must have heard about Jeremy Lin, who is an Asian American professional basketball player for Houston Rockets and well-known for his nickname “Linsanity” due to his amazing performance in basketball field. Besides Jeremy, there are other Asian American celebrities in business, politics, journalism, military, science, and [...]
Tagged with: asian americans, consumer behavior, ethnic marketing, multicultural marketing
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
If you are fond of traveling and interested in holidays, you might notice there are two big events coming up this weekend in China and Brazil that attracts attention worldwide, Chinese New Year and the Brazilian Carnival. Both of these celebrations include consumer spending on travel, food and gifts. In other words, perfect for running [...]
Tagged with: brazil, china, infographic, multicultural holiday, multicultural marketing
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
Hey guys! Christmas and the New Year has just passed and I am sure for most of you guys living in the Western countries had a good time, celebrating the holiday with family and friends, traveling and shopping some. However, Christmas is not the biggest holiday in all the countries. Due to the cultural and [...]
Tagged with: china, multicultural holiday, multicultural marketing, online marketing
Posted in Global Marketing, Multicultural Blog, Multicultural Marketing
Posted in Global Marketing, Multicultural Blog, Multicultural Marketing
Marketing to migrants living in a new country has many names – multicultural marketing, ethnic marketing or diversity marketing. Even cultural marketing has been used. But what does it really means and how do you do it? Is it hyper advanced or is it just a different messaging in your mainstream campaigns? And how do [...]
Tagged with: culture, diversity, ethnic marketing, hispanic, multicultural marketing, uk, us
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing