Joinville Introduces Online Brand Awareness and Consumer Purchase Intent Surveys (Stockholm, Sweden December 20, 2012) Joinville, the multicultural trading desk, is introducing in-banner online brand awareness and consumer purchase intent surveys as part of its product portfolio. Brand awareness surveys are usually a pretty cumbersome and expensive process to set up with data collection being [...]
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Tagged with: brand awareness, consumer purchase, multicultural, survey
Posted in Multicultural Blog, Online Marketing
Posted in Multicultural Blog, Online Marketing
Multicultural communities and mobile marketing – PRWeek US http://t.co/ULVWTZWm
Tagged with: communities, mobile, multicultural
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
Surfing the web on your smartphone is getting more and more common and so is the case for the visitors on the various ethnic publisher sites inside the Joinville multicultural publisher network. We recently ran test studies on visitor stats on 3 of our larger publishers to find out how much of the traffic comes [...]
Tagged with: arabic, east african, ethnic, ethnic advertising, mobile OS, multicultural, persian, publisher, smart phone
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing
Right in the middle of brainstorming keyword lists for 2 multilingual PPC-campaigns in 6 different languages for the Swedish market (yes, people, ethnic groups do use their home language for search, not just the host country language) I found this great post on multicultural usage of social media from the always interesting Hispanic Online Marketing. [...]
Tagged with: asian americans, facebook, hispanic online marketing, hispanics, multicultural, social media
Posted in Multicultural Marketing, Online Marketing
Posted in Multicultural Marketing, Online Marketing