Tag: niche audiences

Data-driven advertising

The Economic Power of Hispanic Consumers

The reality of retail sales is that the holiday season can either make or break the bottom line of a business. As such, savvy entrepreneurs are looking at key factors designed to make the most of this important sales opportunity. While the tendency in recent years has been to address this reality by starting holiday…
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December 18, 2015 0

The Future of Multicultural Advertising with the CEO of Joinville

Thalamus interview Joinville CEO on reaching Multicultural Audiences through programmatic Earlier this week, Thalamus sat down with our CEO Niklas Nikolaidis to get a more in depth understand on what we at Joinville do, but more importantly what the future holds within the Multicultural Advertising. In addition to this, also discussed is the great potential…
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December 3, 2015 0

Top 3 Reasons Why eSports Marketing Will Overtake Super Bowl Ads

Videogaming has officially graduated from nerd status into the big leagues of cool kid popularity and big brands are beginning to leverage its notoriety with eSports marketing. Many people don’t understand eSports or the mass appeal, and that’s understandable. If you do not enjoy gaming, it’s difficult to relate to a bunch of guys sitting…
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November 26, 2015 0