Tag: niche audiences

latino consumer, latina consumer, latino, hispanic, hispanic consumers, multicultural audiences, multicultural marketing, niche audiences, niche marketing, programmatic, adtech, shopping, business, ecommerce

Multicultural Marketing

The Economic Power of Hispanic Consumers

Posted By Stephanie Lindgren

The reality of retail sales is that the holiday season can either make or break the bottom line of a business. As such, savvy entrepreneurs are looking at key factors designed to make the most of this important sales opportunity. While the tendency in recent

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joinville, joinville sweden, thalamus, interview, programmatic, rtb, ad ops, marketing, marketing tips, advertising, ad tech, multicultural, multicultural audiences, niche marketing, niche audiences

Industry Interview

The Future of Multicultural Advertising with the CEO of Joinville

Posted By Stephanie Lindgren

Thalamus interview Joinville CEO on reaching Multicultural Audiences through programmatic
Earlier this week, Thalamus sat down with our CEO Niklas Nikolaidis to get a more in depth understand on what we at Joinville do, but more importantly what the future holds within the Multicultural Advertising.

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esports, esports marketing, branding, razer, logitech, sk1, sk telecom, razer, team yp, dota 2, league of legends, super smash bros, street fighter, capcom, nintendo, dreamhack, esport branding, esports advertising, esport branding

Online Marketing

Top 3 Reasons Why eSports Marketing Will Overtake Super Bowl Ads

Posted By Stephanie Lindgren

Videogaming has officially graduated from nerd status into the big leagues of cool kid popularity and big brands are beginning to leverage its notoriety with eSports marketing. Many people don’t understand eSports or the mass appeal, and that’s understandable. If you do not enjoy gaming,

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