Tag: online marketing

Data-driven advertising

Online Marketing Infographic: Multicultural Marketing in Canada

Although Canada is the second largest country in the world by area, it only makes up around 0.5% of the world’s population. Until December of 2012, the overall population in Canada was over 35 million and foreign-born Canadians count around 20% of the total population. That 7 million population multicultural market represents huge market potential…
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January 8, 2014 2

Multicultural Holiday Infographic: Ramadan 2013

Although there is still one month left till the one of the most important Multicultural Holidays of the year “Ramadan”, many marketers already started to prepare their marketing campaigns to benefit from the holiday sales. As you may know, holiday seasons generally boost the sales and consumption almost double than usual, which works for Ramadan…
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June 7, 2013 0

Multicultural Marketing: How to Target Chinese People in the UK Efficiently?

Don’t know if you have heard an expression, “there are Chinese people in wherever human exists”. Although it is a joke, there are Chinese people living in other places than in China, you can see Chinese people not only in Asia, Europe, North America, but even in some remote areas of Africa. In fact, a…
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May 28, 2013 0

Guide to the Online Advertising Market in Turkey

United States and China are keeping the lead in the global Internet market, no matter in terms of numbers of Internet users, country users/worldwide users ratio, and so on. However, when it comes to the growth of Internet and online advertising market, emerging countries like Russia and Turkey experiences the highest growth rate and draws…
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February 25, 2013 2

Guide To The Online Advertising Market in Russia

Happy Chinese New Year fellows! In our previous article, we have talked about the Chinese online advertising market and how to launch online marketing campaigns successfully in China. Today we would like to discuss more about the largest online advertising market in Europe, Russia. In addition, we would like to give you some tips concerning…
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February 14, 2013 0

Culture in Online Marketing

On this blog we write about the things we work with at Joinville; areas like online advertising, multicultural marketing and global marketing campaigns. When clients come to us with campaign briefs they sometimes specify the cultural traits of the target group but mostly they have a rather vague idea about the specifics of the target…
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February 11, 2013 0

Multicultural Holiday Celebration: Chinese New Year

Hey guys! Christmas and the New Year has just passed and I am sure for most of you living in the Western countries you had a good time, celebrating the holiday with family and friends, traveling and shopping some. However, Christmas is not the biggest holiday in all the countries. Due to cultural and religious…
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January 30, 2013 0