Besides China and Russia, India is among the top three fastest emerging Internet markets all over the world. A study shows the number of Internet users in India was around 137 million in June 2012 with annual growth rate of more than 40 percent. Due to its huge population base and advantages in IT industry, [...]
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Tagged with: E-Commerce, india, multicultural holiday, online advertising, social media
Posted in Global Marketing, Multicultural Blog
Posted in Global Marketing, Multicultural Blog
Although CTR (Click Through Rate) is one of the most common standards for evaluating the performance of online advertising campaigns, many people still don’t have clear understanding of what a good CTR is. Indeed, there is no simple answer for that, and the valuation of a good CTR varies on different targets, channels, ad formats, [...]
Tagged with: CTR, display, online advertising, online advertising terms, search, social media
Posted in Multicultural Blog, Online Marketing
Posted in Multicultural Blog, Online Marketing
Online Advertising Market in Russia Happy Chinese New Year fellows! In our previous article, we have talked about the Chinese online advertising market and how to launch online marketing campaigns successfully in China. Today we would like to discuss more about the largest online advertising market in Europe, Russia. In addition, we would like to [...]
Tagged with: E-Commerce, online advertising, online marketing, russia, social media
Posted in Global Marketing, Multicultural Blog
Posted in Global Marketing, Multicultural Blog
Related to a previous post on social media usage for US Hispanics, comScore has just released the 2008 numbers on European country usage of social media networks such as Facebook, MySpace, Flickr, Orkut, Hi5 and others. Social Media Usage in Asia and Europe Combining the European data with the numbers for Asia Pacific we get [...]
Right in the middle of brainstorming keyword lists for 2 multilingual PPC-campaigns in 6 different languages for the Swedish market (yes, people, ethnic groups do use their home language for search, not just the host country language) I found this great post on multicultural usage of social media from the always interesting Hispanic Online Marketing. [...]
Tagged with: asian americans, facebook, hispanic online marketing, hispanics, multicultural, social media
Posted in Multicultural Marketing, Online Marketing
Posted in Multicultural Marketing, Online Marketing