Marketing to migrants living in a new country has many names – multicultural marketing, ethnic marketing or diversity marketing. Even cultural marketing has been used. But what does it really means and how do you do it? Is it hyper advanced or is it just a different messaging in your mainstream campaigns? And how do [...]
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Tagged with: culture, diversity, ethnic marketing, hispanic, multicultural marketing, uk, us
Posted in Multicultural Blog, Multicultural Marketing
Posted in Multicultural Blog, Multicultural Marketing
At Joinville, we love data. The Guardian’s Datablog is one of those places we frequently return to for more and more of it. Here’s an interesting post on mapping out the ethnic population in the UK. In the UK, the non-white British population has grown from 6.6m in 2001 to 9.1m in 2009 – or [...]
The number of people from overseas living in the UK reached a record high of 6.7 million last year, the Office for National Statistics has said. In its annual overview of population figures, the ONS said 11% of people had been born abroad. Nearly 25% of all births in England and Wales in 2008 were [...]
Recent research from PEW Internet showed that African Americans and Hispanics lead mobile internet growth. It’s not just in the US that this is happening – in the UK the ethnic groups are leading the way of new media uptake and usage. Ofcom reports on the number of broadband subscribers now surpassing 6 million nationwide. [...]