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Multicultural marketers often ask whether translating creatives is necessary. In reality, it isn’t only about translating ads; this is about […]
It is definitely not easy to find another country in the world like Australia that ethnic groups take really high […]
Niklas Nikolaidis is the founder of Joinville; a trading desk and SaaS ad platform that powers digital multicultural campaigns via direct and programmatic media buying.
Learn more about ethnic consumer behaviour and how to effectively plan your multicultural marketing campaign to target one of the USA’s largest growing minority: Asian Americans.